I'm from Rice Serum is a fermented brightening serum enriched with rice extract that deeply nourishes and hydrates, evens skin tone, reduces dullness, and restores a natural radiance. It leaves skin soft and velvety, improves elasticity, and helps prevent premature wrinkles.
The serum delivers gentle brightening, helps prevent pigmentation, and promotes a healthy, refreshed complexion. It improves skin texture, soothes, accelerates renewal and regeneration, and strengthens the protective barrier against free radicals, UV exposure, and environmental stressors.
Formulated with 73% Goami rice extract, rich in starch, the serum provides antioxidants, hydration, and softening benefits. It brightens pigmentation, supports skin regeneration, offers anti-aging effects, smooths fine lines, calms irritation, and leaves the skin smooth and matte. The serum has a rich, nourishing texture that absorbs quickly, instantly relieving dryness and tightness. It comes in a convenient pump bottle.
Additional active ingredients
- Niacinamide – boosts ceramide synthesis, relieves dryness and flaking, slows melanin transfer to the epidermis to prevent pigmentation, reduces sensitivity, stimulates collagen production, improves skin density, decreases transepidermal water loss, and supports the protective barrier.
- Glutathione – a powerful antioxidant that neutralizes oxidative stress, brightens dark spots and post-acne marks, improves firmness, and restores radiance while reducing signs of fatigue.
- Madecassoside – promotes collagen and elastin synthesis, accelerates healing, prevents degradation of epidermal fibers, smooths texture, reduces hyperpigmentation, and minimizes inflammation.
- Hydrolyzed hyaluronic acid – penetrates deep into the epidermis to hydrate cells, helps retain moisture, and forms a protective layer to prevent water loss.
- Panthenol – supports skin repair, calms redness and irritation, and promotes healing.
- Allantoin – deeply hydrates, refines pores, normalizes sebum production, has anti-inflammatory properties, and soothes irritated skin.
Suitable for all skin types.
How to use
After cleansing and toning, press the pump 1–2 times, gently spread the serum over the face, and allow it to absorb.



