Now & Then: Gross Perfect Straight Cream is a premium hair care product designed to achieve perfectly straight, smooth, and healthy hair. Ideal for those seeking long-lasting straighten results and reduced frizz, it enhances your Korean skincare-inspired approach to hair vitality.
Key Benefits:
- Provides intense moisturization and frizz control
- Enhances shine and sleekness
- Strengthens hair strands and reduces breakage
- Facilitates easy styling with a lightweight finish
- Creates a long-lasting straight appearance
Main Ingredients: The formula features arginine to strengthen hair fibers, shea butter for deep nourishment, and plant-based oils that smooth cuticles and add natural shine.
Texture & Feel: The cream has a rich but non-greasy texture that quickly absorbs into hair, leaving it feeling silky, smooth, and lightweight with a natural finish.
How to Use: Apply an appropriate amount onto damp or dry hair, focusing on mid-lengths to ends. Style as desired for sleek, straight hair that lasts throughout the day.

