Anua

Anua: Birch 70% Moisture Boosting Serum

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$38

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Anua Birch 70% Moisture Boosting Serum replenishes moisture levels, relieves tightness, and helps reduce the appearance of fine lines caused by dehydration.

It smooths skin texture, gently exfoliates, softens rough and wind-exposed areas, and restores a healthy glow.

The serum feels refreshing and soothing upon application, delivering a light cooling effect. Its mildly acidic formula with a pH of ~5.0–6.0 helps normalize the skin’s acid–base balance.

The lightweight texture absorbs quickly without leaving any sticky residue.

Key Active Ingredients:

  • Birch sap is rich in vitamins, fructose, sucrose, and organic acids. It supplies beneficial minerals, tones the skin, and helps maintain a smooth, even texture.

  • Panthenol (Vitamin B5) soothes redness and itching, strengthens the hydro-lipid barrier, prevents moisture loss, and supports skin recovery.

  • 3 types of hyaluronic acid bind and retain moisture, forming a protective moisture barrier that relieves dryness and tightness while supporting elasticity and firmness.

  • Gluconolactone (PHA) has larger molecules than AHAs, making it suitable for sensitive skin. It gently removes dead skin cells, smooths micro-texture, and helps brighten pigmentation.

  • Trehalose, a moisture-binding polysaccharide, helps maintain optimal hydration levels.

  • Cucumber extract reduces puffiness, tones and softens the skin, calms inflammation, combats free radicals, refreshes, and provides a cooling effect.

  • Pine extract acts as an antioxidant, deeply hydrates, improves firmness and elasticity, and supports youthful, radiant skin.

  • Gardenia extract, a traditional ingredient in Eastern medicine, refreshes and improves skin tone while offering protective, restorative, and antiseptic benefits.

  • Malachite extract provides antioxidant protection, evens out skin tone, and enhances natural radiance, giving the serum its soft blue оттенок.

Suitable for: All skin types.

How to Use: After cleansing and toning, apply the serum to the face and gently spread until fully absorbed.