Vidivici

VIDIVICI is a Korean color-cosmetics brand, and the 40+ products we list lean heavily toward makeup and tools rather than skincare. You get eye products, lip color, a face illuminator, and a deep bench of brushes, plus the odd skin item like the Sparkling OTO Mask. If you want eye makeup, cheek color, and the brushes to blend them without hopping between brands, this is a single shelf that covers the look and the application.

The eye side carries a few different tools. The Brush Eyeliner 20 gives you a fine painted line, the Video Eyecreyon 0.4g is a crayon-style stick you can smudge for a softer edge, and the Single Eyeshadow lets you build a base or a pop of color one shade at a time. Match the format to the finish you want: a crayon for quick smoky eyes, a brush liner for a sharp wing, and singles when you like mixing your own palette instead of buying a fixed one.

For lips, VIDIVICI's The Lac Tint 5ml is a small 5ml tint format meant to stain the lips with a lighter, less heavy feel than a full lipstick. A tint suits anyone who wants color that lasts through a coffee without the weight of a creamy bullet. The 5ml size is easy to carry and lasts a long time because you use very little per application, so it is a low-cost way to add a wash of color to a look.

The Video Illumination 15ml is the brand's highlighter, used to catch light on the high points of the face like the cheekbones and brow bone. At 15ml it is a fluid or liquid format you can dab and blend rather than a pressed powder, which gives a more natural, skin-like sheen. Apply it after base and before or over powder, and keep the amount small so the glow reads as healthy skin instead of a hard stripe.

Brushes are a big part of what VIDIVICI sells, and the range here is numbered by job: Brush Face 55 for powder and larger areas, Brush Cheek 45 for blush placement, Brush base 35 for foundation, and the Retractable Contour Brush for shading the cheek hollows and jaw. The numbers track roughly with size and coverage, so a higher number tends to mean a fuller, broader brush. Buy by the step you do most: a base brush if you wear foundation daily, a cheek brush if blush is your signature.

The Retractable Contour Brush is worth calling out on its own. A retractable barrel keeps the bristles tucked away when you are not using it, which protects the shape and keeps the brush clean in a bag or pouch. That makes it a good pick for travel or for touch-ups during the day. The contour shaping also helps place product precisely under the cheekbone, where a broad brush would smear color over too wide an area.

Because VIDIVICI sells both the makeup and the tools, you can match each color product to the brush built for it. The illuminator and blush go on best with the Cheek 45 or a dense fluffy brush, foundation with the base 35, and powder with the Face 55, while the contour brush handles the shading. Buying the pair together means the bristle size actually fits the area you are working, which tends to be the difference between an even finish and a patchy one.

A starter kit from this page might be the base brush and Brush base 35 foundation step, a single eyeshadow plus the Brush Eyeliner or Video Eyecreyon for eyes, The Lac Tint for lips, and the Video Illumination for glow, blended with the Cheek 45. Start with the steps you do every day and add the rest as you go. If you also want a skin moment, the Sparkling OTO Mask 100ml slots in as a treatment before makeup.