The Face Shop Fmgt
Fmgt (Face it) is THE FACE SHOP's makeup sub-brand, offering 56+ products that span base makeup, lip care, eye makeup, and setting products. The current range includes the Ink Lasting Cushion and Primer for all-day base wear, Daily Proof Mascara for length and hold, Pastel Cushion Blusher, Eye Moment Palette, Ultra Shield Makeup Fixer, and Lip Care Cream and Scrub. Fmgt positions itself at the intersection of skincare and makeup, with products that perform while caring for skin.
By Skinsli editorial Updated
Buying guide
THE FACE SHOP Fmgt Makeup: A Guide to the Face it Range
Fmgt (Face it) is THE FACE SHOP's dedicated makeup sub-brand, developed alongside the brand's skincare range to bring the same Korean formula quality to base, eye, lip, and setting products. The 56+ products in the Fmgt range cover everything from a long-wearing cushion foundation to lip treatment hybrids and precision eye products. This guide explains the core product categories in the range, what the Ink Lasting system does, and how to choose from the available options.
What Fmgt Is and How It Relates to THE FACE SHOP
Fmgt stands for Face it, and it was developed by THE FACE SHOP as a makeup-specific identity within the broader brand. THE FACE SHOP built its reputation in skincare, and Fmgt represents the brand's step into color cosmetics with the same Korean formula standards applied to makeup. This means products in the Fmgt range are designed with skin compatibility as a co-priority alongside color performance: foundations and primers carry skincare-adjacent ingredients, and lip products include treatment functions alongside color.
The sub-brand name Face it is an invitation to engage directly with makeup as a form of personal expression, which has shaped the range toward wearable, everyday products rather than editorial-intensity color. Most Fmgt products are designed for daily use in an office or casual social environment.
Ink Lasting Cushion and Primer: The All-Day Base System
The Ink Lasting system is Fmgt's core long-wear base range. The Ink Lasting Primer 30ml prepares the skin for makeup adhesion, smoothing texture and reducing the appearance of pores as a first step before foundation or cushion. The Ink Lasting Cushion 15g is a compact cushion foundation designed for Korean skin tone ranges with a lightweight coverage that builds without heaviness. Together they form the two-step base system within the Fmgt range.
The Ink Lasting naming refers to the long-wear claim: the pigment formula is designed to stay in place through a standard workday without significant transfer or fading. For the Cushion specifically, the compact format makes mid-day reapplication easy without carrying a separate brush or palette. The 15g weight is standard for cushion compact products and provides enough product for several weeks of daily wear at typical coverage applications.
Ultra Shield Makeup Fixer: Setting and Longevity
The FMGT Ultra Shield Makeup Fixer is a setting product applied after the full face is completed to lock makeup in place and improve longevity. Setting sprays work by applying a fine mist of fixative over makeup that reduces movement, smearing, and fade. The Ultra Shield naming signals a stronger-hold formulation compared to standard setting mists, suited for long days, humid conditions, or situations where makeup is expected to perform for eight or more hours without touching up.
Apply the Fixer thirty to forty centimeters from the face in a light, even pass covering the entire face after all makeup steps are complete. A second light pass improves hold without adding visible product on the face. The Fixer also reduces the powdery or cakey appearance that can occur when wearing multiple layered products, blending them into a more skin-like finish.
Daily Proof Mascara 10g: Length and Hold for Everyday Wear
The fmgt Daily Proof Mascara 10g targets everyday lash definition: length, separation, and hold without clumping. Daily Proof refers to the wear claims that position this mascara for all-day use without significant flaking or smearing. At 10g, the product delivers the standard fill volume for mascara in the Korean market. The formula is suited for people who wear mascara as a daily step and want reliable, low-maintenance hold rather than dramatic volume or curl that requires significant application skill.
Use with the Ink Lasting Primer if you are building a full Fmgt base look, applying mascara as a final step after eye shadow and liner. The mascara pairs with the Eye Moment Palette for a complete eye routine from a single brand.
fmgt Eye Moment Palette 4.8g: Coordinated Eye Color
The fmgt Eye Moment Palette 4.8g is a multi-shade eye palette providing coordinated colors for a complete eye look without requiring separate single shades. Korean eye palettes typically emphasize wearable combinations rather than high-drama editorial groupings, with muted neutrals, subtle shimmer, and daily-appropriate colors. The 4.8g combined weight is standard for a mid-size Korean eye palette, providing enough product for weeks of daily use across the included shades.
The Eye Moment Palette allows gradient or defined eye looks using the shade combinations within the palette, reducing the decision load of choosing between individual shades. For new Fmgt users building an everyday routine, the palette provides all necessary eye shades in one product rather than requiring a separate highlight, mid-tone, and deepening shade purchase.
Pastel Cushion Blusher 5g: Soft Flush Color Format
The fmgt Pastel Cushion Blusher 5g applies blush in a cushion format rather than a powder compact, delivering a more sheer, buildable flush of color with a formula that blends naturally into skin rather than sitting on top of it. Cushion blushers are a Korean makeup innovation that applies the cushion technology used in foundation cushions to cheek color, giving a dewy, skin-fused finish that is difficult to achieve with a standard powder blush and brush. The Pastel in the name indicates a softer, lighter color palette compared to vivid or saturated blush formats, suited for a natural or barely-there flush look.
Apply with the cushion puff included in the compact, pressing and blending into the cheeks after foundation. Build up in thin layers until the desired depth is reached. The cushion format also works on the eyelids for a soft wash of color or on the bridge of the nose for a sun-kissed effect.
Fmgt Lip Products: Care, Treatment, and Prep
The Fmgt lip range within the current assortment includes the Lip Care Cream, Lip Care Stick, and Lip Scrub, all positioned as treatment and prep products rather than color products. The Lip Care Cream provides deep conditioning for dry lips, doubling as an overnight treatment or a base preparation before lipstick. The Lip Care Stick is the portable version of the same function in a twist-up format for bag use throughout the day. The Lip Scrub provides physical exfoliation for rough or flaking lips, improving the surface for more even color application or conditioning absorption.
Using the lip scrub once or twice per week, followed by the Lip Care Cream or Stick, builds a base for better lipstick wear. Smooth, conditioned lips hold color more evenly and with less feathering at the edges compared to dry or rough surfaces. This three-product lip prep system from Fmgt is practical for anyone who regularly wears lip color.
Building a Daily Makeup Routine with Fmgt Products
A complete daily base routine from the Fmgt range: Ink Lasting Primer → Ink Lasting Cushion → Pastel Cushion Blusher → Ultra Shield Makeup Fixer. For eyes: Eye Moment Palette → Daily Proof Mascara. For lips: Lip Scrub (prep, two to three times per week) → Lip Care Cream or Stick (daily base). This routine uses only Fmgt products and covers all the standard application steps for an everyday look from a Korean beauty office-appropriate standard to a finished social-occasion look with more defined eye and lip application.
Mixing Fmgt products with other brands across the routine is equally valid. The Ink Lasting Primer works with any cushion or liquid foundation, and the Ultra Shield Fixer sets any makeup regardless of brand. Fmgt products are designed as standalone or integrated options within a broader makeup kit.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What does Fmgt stand for and is it the same as THE FACE SHOP?
Fmgt stands for Face it. It is THE FACE SHOP's dedicated makeup sub-brand, developed to bring the brand's Korean formulation standards to color cosmetics. Fmgt products are manufactured and distributed by THE FACE SHOP and share the same quality framework, but they carry the Fmgt name to distinguish makeup products from the brand's skincare range. When you buy Fmgt products on skinsli, they are authentic THE FACE SHOP brand products from Korean authorized distribution.
What coverage does the fmgt Ink Lasting Cushion 15g provide?
The Ink Lasting Cushion provides light to medium buildable coverage typical of Korean cushion foundations. A single application gives a natural, skin-finish result that evens tone while maintaining a skin-like appearance. Building a second layer over areas of more significant discoloration or redness increases coverage without the heaviness of traditional foundation. It is not a full-coverage product suited for covering severe hyperpigmentation or scarring; it is calibrated for the Korean daily wear standard of fresh, even skin with natural finish.
Is the fmgt Ink Lasting Primer 30ml necessary if I am already using the Ink Lasting Cushion?
The Ink Lasting Primer is not strictly necessary but noticeably improves cushion performance. Without primer, the cushion adheres directly to skin texture including any pores, fine lines, or dry patches, which reduces how smoothly the cushion blends and how long the finish lasts. The primer creates a smooth, semi-occlusive base that the cushion adheres to more evenly and holds longer against sebum and humidity. If you are going to a standard office day, the cushion alone is usable; for longer days or humid weather, adding the primer makes a practical difference in wear time.
Do the Fmgt Pastel Cushion Blusher shades work on medium to deep skin tones?
Pastel blush shades are designed with a soft, light pigment load, which means they appear subtler on deeper skin tones compared to medium or lighter tones. On medium skin, pastel blush creates a natural-looking flush that reads as fresh rather than heavily made up. On deeper tones, the same shade may require more layers to show up at a comparable level, or a slightly more saturated blush shade may produce a better result. Check the specific shade selection in the current Pastel Cushion Blusher listing for the color options available and consider deeper or warmer shades if you have deeper skin.
How often should I use the Fmgt Lip Scrub for best results?
Once or twice per week is appropriate for most lip types. Using the lip scrub more frequently than three times per week removes too much of the skin's natural protective layer from the lips, which can cause temporary rawness. Apply to dry or slightly damp lips, massage gently in circular motions for thirty to sixty seconds, then rinse or wipe off. Follow immediately with the Fmgt Lip Care Cream or Stick to condition the freshly exfoliated surface. Consistent weekly use over two to four weeks produces a noticeably smoother lip surface compared to infrequent or irregular application.
What is the best way to remove the fmgt Daily Proof Mascara without damaging lashes?
Use an oil-based cleanser or dedicated eye makeup remover rather than trying to rub mascara off with a foaming cleanser. Apply the oil cleanser or remover to a cotton pad, hold it over closed lashes for ten to fifteen seconds to dissolve the formula, then gently wipe downward without pulling. Repeat until the cotton pad comes away clean. Avoid rubbing back and forth or using rough motions, which weaken the lash-follicle bond over time. A gentle first-cleanse oil cleanser works for this purpose if you do not have a dedicated eye remover.
What type of shades are in the fmgt Eye Moment Palette 4.8g?
The Eye Moment Palette follows the Korean daily-wear palette approach: a combination of muted neutrals, subtle shimmer, and earth tones suited for a buildable eye look from light daytime definition to a more defined evening look. The specific shades vary by the palette edition available. Korean eye palettes in this category typically avoid highly saturated or fashion-forward colors in favor of universally wearable combinations that complement everyday makeup without requiring advanced application skill. Check the current product listing for the specific shade names and swatches in stock.
How far away should I hold the FMGT Ultra Shield Makeup Fixer when spraying?
Hold the Ultra Shield Makeup Fixer approximately twenty-five to thirty-five centimeters (ten to twelve inches) from your face. Spraying too close deposits too much product in a single spot, which can move makeup or leave a wet patch. Spraying at the right distance creates a fine, even mist across the full face. Apply in one or two light passes using a relaxed X or T pattern across the face, and allow it to dry naturally for thirty to forty-five seconds rather than touching the face immediately after application.
Which Fmgt product makes the best gift for someone who wears Korean makeup regularly?
The fmgt Eye Moment Palette 4.8g is the most giftable single Fmgt product because it provides a complete, self-contained eye look without requiring the recipient to already own specific complementary shades. The Ink Lasting Cushion is a strong alternative for someone who wears cushion foundation regularly, as a backup or replacement for their current product. For a treatment-focused gift, pairing the Lip Scrub and Lip Care Cream gives a practical lip prep set that most daily makeup wearers will use.