The A'vve

THE A'VVE focuses on the hardware of beauty: the brushes, puffs, and scissors a makeup artist or stylist reaches for, plus a small set of extras. That makes it a different kind of brand from a skincare or colour-cosmetics label. You come here to replace a worn puff, add a brush to your kit, or pick up salon scissors, not to build a serum routine. The one outlier is the Dermateca Biom Cream 50ml, a face cream that sits alongside the tools.

The Foundation Brush 25mm is the core applicator here, sized for spreading liquid or cream base evenly across the face. The Marvel Simplebit vs Brush is a second option in the brush family. A dedicated foundation brush gives you more control over coverage than fingers or a sponge alone, and a 25mm head is a practical middle size: broad enough to cover cheeks quickly, small enough to work around the nose and eyes.

Puffs are the deepest part of the range. The Latex Edge Puff comes in a 100-piece pack for high-turnover use, the Round Froking Puff ships as a 2-pack, and the Luxury Latex Puff Stand gives you somewhere to rest and dry them between uses. Latex puffs press product into the skin for a denser finish than a brush, and buying in bulk matters because puffs should be swapped out regularly to keep them clean. Match the shape to the area: round puffs for broad coverage, edge puffs for getting into corners.

THE A'VVE carries salon-grade cutting tools. The 6 inch Cut Scissors handle straight cuts, while the 30 Foot Tinning Scissors are thinning shears for blending and removing bulk. These are the kind of tools a stylist keeps in a dedicated case, so handle them as precision instruments rather than general-purpose scissors. If you are stocking a station or replacing a worn pair, this is where the brand leans professional.

Beyond the core tools, the range includes a few finishing pieces. The Glitter Axbit adds sparkle for festival or editorial looks, and the Muse Border Color Random is a colour product where the shade ships as an assortment. These sit at the playful end of the catalogue rather than the everyday-kit end, so treat them as accent buys on top of your staple brushes and puffs.

The Dermateca Biom Cream 50ml is the single skincare product in THE A'VVE grid, a 50ml face cream. It is worth flagging because the rest of the brand is tools: if you came here for skincare, this is the only item that fits that brief. For a full routine you would pair it with products from other brands we carry; on its own it is a standalone moisturiser rather than part of a matched line.

A sensible starter pull from this brand is one foundation brush, a pack of puffs in the shape you use most, and the puff stand to keep them dry. Add the scissors only if you cut or style hair, since they serve a separate job from the makeup gear. Buying the puffs in their multi-packs keeps your replacement cycle covered for a while, which is the main reason the brand sells them 2 and 100 to a pack.

Tools last longer with a little upkeep. Wash brushes and puffs regularly so old product and oils do not build up, and rest puffs on the Luxury Latex Puff Stand to dry rather than leaving them flat. Latex puffs wear out faster than brushes, which is why they come in bulk packs meant to be rotated. Scissors hold their edge for years if you keep them dry and use them only for their intended cut.