Suqqu
Suqqu is a Japanese prestige beauty house known for its colour cosmetics and its Viarum skincare line. The skinsli range spans both sides of the brand. On makeup, it includes the Signature Color Eyes Eyeshadow Palette, the 2021 Holiday Makeup Kit, the Coloring Eyebrow, and the More Primer base. On skincare, the Viarum line runs through The Serum, The Lotion, and The Mask, joined by the Gentle Whipwash cleanser and the Designing Massage Cream the brand is known for. Everything here ships from our own stock.
By Skinsli editorial Updated
Buying guide
How to shop the Suqqu range
Suqqu sits at the luxury end of Japanese beauty and splits across two worlds: colour cosmetics and the Viarum skincare line. We list 45+ Suqqu items on skinsli, from the brand's well-known eyeshadow palettes to its serums, lotions, and the Designing Massage Cream. This guide walks through both halves of the range so you can tell the makeup from the skincare and pick the right starting point.
What Suqqu is known for
Suqqu is a Japanese prestige brand with a reputation built on two things: refined eye makeup and a face-massage ritual that runs through its skincare. The Signature Color Eyes palettes are what most people recognise the name for, while the Designing Massage Cream sits at the heart of the brand's skincare approach. If you are new to Suqqu, it helps to decide whether you are shopping for colour or for skincare first, because the line is large on both sides.
The eyeshadow palettes
The Signature Color Eyes Eyeshadow Palette is the product Suqqu is best known for, with finely milled shades meant to layer into a soft, blended eye look rather than a high-contrast one. Each palette is numbered, and the shade stories change with the brand's seasonal launches. If you want one Suqqu product to try the brand's makeup quality, this is the usual place people start.
Base and complexion
For the face, the More Primer 30g is the brand's base step, designed to smooth and prep skin before foundation so the rest of the makeup sits evenly. A primer like this matters more with prestige makeup, where you want the finish to last and stay true through the day. Apply it after skincare and before any complexion product.
Brows and gift kits
Beyond eyes and base, the Coloring Eyebrow 5.4g handles brow definition, and seasonal sets like the 2021 Holiday Makeup Kit bundle several pieces together. A kit is a good way to sample more of the makeup line in one purchase, or to buy a present without choosing every item separately. Brow products like this are an easy, low-commitment entry to the brand.
The Viarum skincare line
Viarum is Suqqu's skincare range, and it runs through a few core steps. The Viarum The Serum 50ml is the treatment layer, the Viarum The Lotion 150ml is the hydrating step that goes on before it (there is also a newer version of The Lotion in the grid), and the Viarum The Mask is the occasional intensive treatment. In Japanese skincare a lotion is a watery first hydrator rather than a body lotion, so apply it straight after cleansing.
Cleansing
The Gentle Whipwash 130g is Suqqu's cleanser, a foaming wash meant to lift the day's makeup and grime without leaving skin tight. It pairs with the Viarum steps as the first part of an evening routine. Work it into a lather, massage over damp skin, then rinse before moving on to your lotion and serum.
The Designing Massage Cream
The Designing Massage Cream 100ml is one of Suqqu's signature pieces and reflects the brand's roots in facial massage. It is meant to be worked over the face with the brand's massage technique to help skin look firmer and more awake before makeup. Use it as a treat step a few times a week rather than every day, and take a couple of minutes over the massage itself.
Putting it together
A Suqqu routine layers skincare first, then makeup. In the evening, cleanse with the Gentle Whipwash, apply the Viarum The Lotion, then The Serum, and add the massage cream or The Mask when you want an extra step. For makeup, prep with the More Primer, then build the eyes with a Signature Color Eyes palette and finish the brows with the Coloring Eyebrow. Sizes here favour considered, slower use, so a serum or palette lasts a long time at this end of the market.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What is Suqqu?
Suqqu is a Japanese prestige beauty brand that covers both colour cosmetics and skincare. It is best known for its Signature Color Eyes eyeshadow palettes and for the face-massage ritual behind its Designing Massage Cream and Viarum skincare line.
Is Suqqu a Japanese or Korean brand?
Suqqu is Japanese, not Korean. It is a high-end Tokyo beauty house, and its style leans toward soft, refined makeup and a skincare line, Viarum, built around facial massage rather than the layering-heavy approach associated with K-beauty.
What makes the Suqqu Signature Color Eyes palette special?
The Signature Color Eyes Eyeshadow Palette is the product Suqqu is most known for. The shades are finely milled and built to blend into a soft, layered eye look rather than a high-contrast one. Each palette is numbered, and the colour stories rotate with the brand's seasonal launches.
What is in the Viarum skincare line?
Viarum is Suqqu's skincare range. It includes The Lotion 150ml as the first hydrating step, The Serum 50ml as the treatment layer, and The Mask for an occasional intensive boost. There is also a newer version of The Lotion in this collection. The cleanser and massage cream round out the routine.
Is the Viarum The Lotion a moisturiser or a toner?
In Japanese skincare a lotion is a watery first hydrator, closer to what Western routines call an essence or hydrating toner, not a thick body lotion. Apply the Viarum The Lotion 150ml straight after cleansing and before your serum, patting it into damp skin.
How do I use the Designing Massage Cream?
The Designing Massage Cream 100ml is one of Suqqu's signature pieces, meant to be worked over the face with a massage technique to help skin look firmer and more awake. Use it as a treat step a few times a week rather than daily, and take a couple of minutes over the massage to get the most from it.
What order do I use Suqqu skincare and makeup in?
Skincare comes first, then makeup. In the evening, cleanse with the Gentle Whipwash, apply the Viarum The Lotion, then The Serum, and add the massage cream or The Mask when you want extra. For makeup, prep with the More Primer, build the eyes with a Signature Color Eyes palette, and finish brows with the Coloring Eyebrow.
Do I need the More Primer under Suqqu makeup?
The More Primer 30g is the brand's base step and helps the rest of the makeup sit evenly and last through the day. It matters more with prestige makeup, where you want the finish to stay true. Apply it after your skincare and before any complexion or eye product.
Are the Suqqu holiday kits a good way to try the brand?
Yes. Seasonal sets like the 2021 Holiday Makeup Kit bundle several pieces together, which makes them a lower-commitment way to sample more of the makeup line or to buy a present without choosing each item separately. The individual products are also listed on their own across this collection.
Is Suqqu worth the prestige price?
Suqqu sits at the luxury end, so you are paying for finely milled makeup and a skincare line built around its massage ritual. A palette or a serum at this level lasts a long time with considered use, which spreads the cost. Start with one hero piece, like a Signature Color Eyes palette or the Designing Massage Cream, and build from there.