So.natural Day
SO.NATURAL All Day is the brand's wear-extension product line, built around products that hold makeup and hair through the full day. The 48+ products include the All Day Makeup Fixer 100ml, All-Day Tight Makeup Setting Fixer in multiple sizes (35ml, 75ml, 100ml, and 120ml), All Day Fix Mascara 9.5g, All Day Mascara Fix 9.5g, and the All Day Setting Up Hair Fixer 155ml. The All Day line focuses on controlled, long-wear finish rather than a glow or matte extreme, covering face, eye, and hair in a single brand collection.
By Skinsli editorial Updated
Buying guide
SO.NATURAL All Day Makeup Products: A Buyer's Guide
SO.NATURAL's All Day product line is built around one goal: makeup that holds from the morning you apply it to the end of the day. The line covers three application zones - face (setting sprays and fixers), eyes (mascaras), and hair (hair fixer spray) - all under the All Day wear promise. The collection on Skinsli has 48+ products, mostly concentrated in the fixer and mascara formats in a range of sizes.
What the SO.NATURAL All Day line covers
The SO.NATURAL All Day name appears across three product categories: setting sprays (All Day Makeup Fixer, All-Day Tight Makeup Setting Fixer), mascaras (All Day Fix Mascara and All Day Mascara Fix), and a hair spray (All Day Setting Up Hair Fixer). All three carry the same wear-extension positioning - the products are designed to hold up under humidity, oil breakthrough, and physical activity rather than just providing a freshly-applied appearance for a few hours.
The All Day Tight sub-line within the fixers is the most size-varied product group, available in 35ml, 75ml, 100ml, and 120ml. The mascaras are two variants (9.5g each) with slightly different formulas under the same wear promise. The hair fixer sits at 155ml as the single hair product in the collection.
All Day Makeup Fixer 100ml vs All-Day Tight: choosing the right fixer
The All Day Makeup Fixer 100ml is SO.NATURAL's general all-day setting spray - a versatile formula positioned for normal to combination skin with a balanced, natural finish. The All-Day Tight Makeup Setting Fixer is a more targeted wear-extension formula with a tighter, longer-hold finish. "Tight" in SO.NATURAL's naming indicates a formula that draws makeup layers together more firmly, resisting breakdown later in the day.
For everyday normal skin use where you want reliable wear without a specific finish enhancement, the All Day Makeup Fixer 100ml is the lower-maintenance choice. For oily areas, humid conditions, or full-face coverage makeup that you need to stay put for extended hours, the All-Day Tight is stronger. The All Day Tight comes in 35ml, 75ml, 100ml, and 120ml, giving flexibility to buy the format that matches your usage pace.
All Day Fix Mascara and All Day Mascara Fix 9.5g: the two mascara variants
The SO.NATURAL All Day Fix Mascara 9.5g and All Day Mascara Fix 9.5g are two mascara formats with the same weight and the same all-day wear positioning. The naming difference (Fix Mascara vs Mascara Fix) indicates slightly different formula or brush approaches within the same wear-extension goal. Both are designed for smudge resistance through the day without requiring a waterproof formula that's hard to remove.
At 9.5g these are standard mascara tube sizes. An all-day formula without full waterproofing is practical for most daily situations: it resists light humidity and eye watering without the intensity of a waterproof mascara that needs an oil-based remover. Use a dedicated eye makeup remover or micellar water for clean removal at the end of the day.
Size options in the All-Day Tight Fixer: 35ml to 120ml
The All-Day Tight Makeup Setting Fixer is the most size-varied product in the SO.NATURAL All Day range. The 35ml bottle is travel-sized and fits TSA carry-on liquid requirements under 100ml. The 75ml and 100ml sizes are standard daily-use formats for a bathroom shelf or makeup bag. The 120ml is a slightly larger format for daily users who go through a fixer quickly or want less frequent reordering.
All four sizes contain the same All-Day Tight formula. The per-ml cost typically decreases as the bottle size increases, so if you already use this product regularly and know it works for your skin, buying the 120ml over the 75ml is the more economical approach. The 35ml is worth buying as a first purchase to confirm you like the finish before committing to a larger size.
All Day Setting Up Hair Fixer 155ml: daily hair hold
The All Day Setting Up Hair Fixer 155ml is the hair product in the All Day line. It's a finishing spray that holds styled hair and controls flyaways through the day without a stiff or crunchy finish. At 155ml it sits between a small travel spray and a full-size professional bottle - enough for regular daily use on a bathroom shelf without taking up too much space.
The All Day positioning for hair means the spray is designed to hold through the same wear window as the face and eye products in the line: a full work or social day under normal conditions. It's not a max-hold spray for elaborate up-styles, but it's appropriate for controlled everyday styles where you want flyaways managed and the style to look intentional through the afternoon and evening.
Which All Day products fit which skin type and makeup style
Dry skin: the All Day Makeup Fixer 100ml gives a natural balanced finish that doesn't strip moisture or add heavy oil control - the most versatile choice for dry skin needing extended wear without a matte-down effect. Normal to combination skin: either the All Day Makeup Fixer or the All-Day Tight; the Tight adds more hold for longer days or more coverage-heavy makeup looks. Oily skin: the All-Day Tight in any size, applied after powder for maximum oil resistance through the day.
For mascaras, the all-day formula works across skin types - eye area oiliness is less product-dependent than face finish. The main variable is whether you need waterproof (not these formulas) or smudge-resistant without waterproof (what the All Day mascaras provide). The hair fixer works across hair types; fine hair may find lighter application sufficient while thicker or coarser hair may need more product.
Building a complete SO.NATURAL All Day routine
Face: complete foundation, concealer, and powder, then spray 3-4 passes of the All Day Makeup Fixer or All-Day Tight from 20-30cm away in an X and T pattern. Eyes: apply All Day Fix Mascara or All Day Mascara Fix after eyeliner and eye shadow, with 2-3 light coats. Hair: after styling, spray All Day Setting Up Hair Fixer from a distance to smooth and hold.
The three zones (face, eye, hair) are all covered by the SO.NATURAL All Day line, which makes it practical to build a coordinated routine from a single brand rather than mixing multiple brands for the same functional goal. All products are in stock and ship from the Skinsli US warehouse, so you can order the full set in one order.
Removing All Day products at end of day
All Day setting sprays are water-based and rinse cleanly with a standard facial cleanser - no specialized remover needed. The All Day mascaras are smudge-resistant but not waterproof, so they remove with a micellar water or gentle oil-free makeup remover applied with a cotton pad without heavy rubbing. Avoid rubbing the eye area aggressively, which can pull at the lash line.
The All Day Hair Fixer brushes out with normal washing at the end of the day. It doesn't build up with regular use. If you find buildup after several days, a clarifying shampoo once a week is sufficient to reset. For all All Day face products, double-cleansing (oil cleanser followed by a water-based cleanser) will remove the set makeup layer efficiently and leave skin clean before your evening skin care routine.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What products are in the SO.NATURAL All Day collection on Skinsli?
The SO.NATURAL All Day collection has 48+ products including: All Day Makeup Fixer 100ml, All-Day Tight Makeup Setting Fixer in 35ml, 75ml, 100ml, and 120ml, All Day Fix Mascara 9.5g, All Day Mascara Fix 9.5g, and All Day Setting Up Hair Fixer 155ml. The line covers face-setting sprays, smudge-resistant mascaras, and hair-hold spray under one wear-extension umbrella.
What is the difference between the SO.NATURAL All Day Makeup Fixer and the All-Day Tight Makeup Setting Fixer?
The All Day Makeup Fixer 100ml is the general-purpose all-day setting spray with a balanced natural finish for normal to combination skin. The All-Day Tight Makeup Setting Fixer is more specifically a wear-extension formula with a firmer hold and longer-lasting oil resistance - 'Tight' signals a formula that locks down makeup more aggressively. The Tight version comes in more sizes (35ml, 75ml, 100ml, 120ml) and is the better choice for oily skin or high-coverage makeup that needs to last.
Is the SO.NATURAL All Day Fix Mascara waterproof?
No, the All Day Fix Mascara 9.5g and All Day Mascara Fix 9.5g are smudge-resistant all-day formulas, not fully waterproof. They resist light humidity, sweat, and everyday eye watering through the day without requiring an oil-based remover for cleanup. For swimming or activities with direct water exposure, a waterproof formula would hold better. These mascaras remove cleanly with micellar water or a gentle eye makeup remover without heavy rubbing.
Is the SO.NATURAL All-Day Tight Makeup Setting Fixer 35ml travel-size?
Yes, the 35ml bottle is travel-sized and fits TSA carry-on liquid limits (under 100ml). It's the smallest format of the All-Day Tight range on Skinsli. The 35ml is also a practical first-buy size to confirm you like the finish before purchasing the 75ml, 100ml, or 120ml sizes.
What is the difference between SO.NATURAL All Day Fix Mascara and All Day Mascara Fix?
Both are 9.5g smudge-resistant mascaras under the same All Day wear-extension positioning. The naming order (Fix Mascara vs Mascara Fix) indicates slightly different formula or brush approaches - one may focus more on volume, the other on length or curl hold, while sharing the same daily-wear promise. Both are in stock on Skinsli. If you're choosing between the two for the first time, either is a reasonable starting point; if you've used one before, stick with the formula you know.
Is the SO.NATURAL All Day Setting Up Hair Fixer 155ml a strong-hold spray?
No, it's a light-to-medium hold finishing spray, not a strong-hold gel or lacquer. It controls flyaways and keeps styled hair in place through the day with a natural finish. For elaborate structured styles or very fine hair that needs maximum control, a stronger hairspray would be more effective. For everyday styled or blow-dried hair that just needs to stay tidy through the day, the All Day Hair Fixer is appropriately strong.
Which SO.NATURAL All Day fixer works for oily skin?
The All-Day Tight Makeup Setting Fixer is the best choice for oily skin in the All Day range. It provides stronger oil resistance and a tighter hold than the general All Day Makeup Fixer. Apply it after setting powder for maximum longevity. Available in 35ml, 75ml, 100ml, and 120ml on Skinsli.
How do you remove SO.NATURAL All Day mascaras?
Use a micellar water or oil-free gentle eye makeup remover on a cotton pad. Hold the pad gently against the lashes for 10-15 seconds to let it dissolve the formula, then wipe downward without rubbing back and forth. Unlike waterproof mascaras, the All Day Fix and All Day Mascara Fix formulas don't require an oil-based remover and come off without aggressive rubbing that could irritate the delicate eye area.
Are SO.NATURAL All Day products authentic Korean cosmetics and where do they ship from on Skinsli?
All SO.NATURAL All Day products on Skinsli are authentic, sourced through authorized channels. They ship from the Skinsli US warehouse - standard US delivery times, no international shipping from Korea, no customs fees for US domestic orders.



















