Sansim

Sansim is a Korean beauty brand whose catalog runs across both skincare and base makeup. In this collection that means a cleanser, toning and essence liquids, an ampoule, a moisturiser, a sun product, and a foundation, plus a set option. Because the range stretches from the first cleanse to the last layer of coverage, you can treat Sansim as a one-brand routine rather than picking a single hero product. The 32+ items here give you enough to cover a full morning and evening without mixing in other labels.

The Jung Cleansing Foam is the starting step in a Sansim routine. It comes in a 150g foam and a 150ml foam cleansing version, both meant to lift off the day's grime and leftover makeup so the steps that follow can reach clean skin. Use a foaming cleanser like this morning and night, or just at night if your skin feels stripped by twice-daily washing. Cleansing first also matters because the ampoule and cream later in the routine work better on a clean base.

After cleansing, the Yong Hyun line handles the watery middle steps. The Yong Hyun Water 140ml is the lighter, toner-style layer that preps and hydrates skin straight after washing, while the Yong Hyun Liquid 120ml sits in the essence slot for a slightly richer hydration step. You can use one or both depending on how much moisture your skin wants. As a rule, the thinnest, most watery product goes on first, so apply the water before the liquid.

The Whian Ampoule 40ml is the concentrated treatment step in the Sansim lineup. An ampoule is a focused dose of active ingredients, usually applied after your toning steps and before your moisturiser, so it slots in once skin is prepped but not yet sealed. A little goes a long way with ampoules, so press a few drops into the skin rather than pouring it on. This is the step to reach for when you want to target a specific concern rather than just hydrate.

The 50ml Soft Cream is Sansim's moisturiser, the layer that locks in everything you applied before it. A cream like this seals hydration from the toning and ampoule steps and gives skin a final protective layer, which is why it goes last in the evening routine. Use it morning and night, adjusting the amount to how dry your skin feels. In the morning it sits under sun protection; at night it is usually the final step.

For the morning, Sansim includes a Cheongga sun product to finish the skincare side of the routine before makeup. Sunscreen is the step that protects everything underneath it, so it goes on after your moisturiser and before any foundation. Apply it every morning, not just on bright days, since daylight reaches skin even through cloud. Treat the sun step as the line between your skincare and your base makeup.

Sansim is not only skincare, and the Myeonghui Foundation is the makeup side of the range. It comes in a 40ml and a 35ml size, so you can pick the larger bottle for everyday use or the smaller one to try the shade first. Foundation goes on after sunscreen, once your skincare has had a moment to settle. Because it sits at the end of the routine, the cleaner and better-hydrated the skin underneath, the more evenly the Myeonghui foundation tends to sit.

Several Sansim products come in more than one size, which is worth knowing before you buy. The Myeonghui foundation has both 40ml and 35ml options, and the Jung cleanser comes in two formats, so you can match the size to how often you use a step. There is also a Yangming 2-piece set if you would rather buy a pair together than build the routine item by item. For a step you already know suits you, the larger size is the better value; for a new one, start small.