Pureforet

PUREFORET is a Korean botanicals-focused skincare brand with a strong centella asiatica identity. Centella (cica, or Sika in the brand's naming) is the lead active across most of the range - anti-inflammatory, barrier-supporting, and collagen-stimulating. The brand's name references a "pure forest" concept, consistent with its plant-derived active focus. The product lineup builds out from centella as the core into complementary actives: hyaluronic acid for hydration, EGF for cellular renewal, and rose extract for soothing and brightening.

Centella asiatica (gotu kola) has been used in Korean and Southeast Asian medicine for wound healing and skin repair for centuries. Its key active compounds - asiaticoside, madecassoside, asiatic acid, and madecassic acid - have multiple documented mechanisms: they reduce inflammation by suppressing inflammatory cytokines, accelerate wound healing by stimulating collagen synthesis, and reinforce the skin barrier by increasing ceramide production. In modern Korean skincare, centella became central to post-procedure and sensitive skin care lines. PUREFORET uses it as the anchor active across cleansing (body wash), toning (pads, multi toner), treatment (calming ampoule), and body care (mist), building a consistent centella delivery at every routine step.

The Hyaluronic Toner at 1000ml is the largest product in the PUREFORET range. At this volume, the toner is clearly intended for daily multi-layering - the 7-skin method (multiple thin toner layers) is common in Korean routines for maximum hydration. A 1000ml supply makes consistent layering practical for months without repurchasing. The hyaluronic acid active draws moisture into the skin during each layer application, so two to four layers delivers considerably more hydration than a single application. The large bottle can be decanted into a smaller pump or spray bottle for desk or bathroom use, keeping the main supply sealed.

The Centella Sika Toner Pads are pre-soaked cotton pads delivering the centella active in a single ready-use format. Toner pads serve double duty: the soaked centella serum is absorbed through the cotton contact, and the gentle wiping motion exfoliates and removes dead surface cells. This makes pads more effective than simply applying a liquid toner with the hands on days when skin looks dull or congested. The pads are also more convenient for travel - no separate bottle and cotton pad needed. In a routine, toner pads replace the liquid toner step on the days you use them.

The Centella Multi Toner (150ml) and Centella Multi Lotion (150ml) form the core facial centella care pair. The Multi Toner is an everyday toner application for the face, delivering centella actives as the first hydration step after cleansing. The Multi Lotion is the moisturizing finish - a lotion (lighter than a cream) that seals in the toner and serums applied underneath while adding its own centella-active moisture layer. At 150ml each, both products are standard retail sizes for a daily two-step routine lasting approximately six to eight weeks per bottle. The Centella Multi Skin Lotion SET bundles both into one purchase.

The Centella Sika Relief Calming Ampoule is the most intensive centella product in the PUREFORET range. An ampoule in Korean skincare is a concentrated serum applied after toner and before moisturizer - it delivers a higher active payload than a standard toner or lotion. "Relief Calming" targets active inflammation: redness, reactive skin, post-procedure sensitivity, or skin stressed by environmental factors. Applied to freshly cleansed and toned skin, the ampoule provides rapid anti-inflammatory action from the concentrated centella extract before the sealing lotion or cream step. It is the go-to PUREFORET product for flare-up days or post-treatment recovery.

The Faure Vivico 100 EGF Ampoule (10ml) is the most technologically distinct product in the range. EGF (epidermal growth factor) is a signaling protein that activates cell renewal pathways - it binds to receptors on keratinocytes and triggers proliferation and differentiation, supporting turnover of aging or sun-damaged cells. In cosmetic formulations, EGF is typically used at concentrations relevant to the skin surface. The 10ml size is a concentrated treatment format - a small amount per application, used as a serum step after toning. It pairs naturally with the centella products: centella calms inflammation and strengthens the barrier while EGF supports cellular renewal, complementary actions for post-procedure or aging-focused skin.

The Rose Haute Soothing Gel (310ml) is a multi-use soothing gel with rose extract as the primary active. At 310ml it is one of the larger products in the range. Rose extract provides antioxidant, anti-inflammatory, and mild brightening properties. A soothing gel format works as a cooling body gel for sunburned or overheated skin, a lightweight face moisturizer on warm days, a post-shave soother, or a hair gel for frizz control. The generous size makes it practical for all these applications - using a 310ml gel bottle freely as a body treatment is sustainable in a way a 50ml tube is not.

PUREFORET extends its centella identity into body care through two products. The Centella Sika Body Wash (500ml) is a gentle cleanser for daily full-body use, bringing the calming centella active into the shower step for sensitive body skin - appropriate for eczema-prone areas, dry patches, or anyone who reacts to standard body washes. The Centella Sika Badimist (body mist) is a centella-infused spray for use after showering or through the day - the mist format is lighter than a lotion and provides a quick hydrating-calming layer over the body without the time needed to apply and absorb a full lotion. Together they cover a body care routine grounded in the same centella logic as the face products.