Privia
PRIVIA covers a broad spread of face care, makeup and personal care, and this page gathers the products we stock. You'll find treatment serums for brightening and anti-wrinkle eye care, a V Face sunscreen, cleansers including a rice massage cream and a bubble deep cleanser, makeup such as long-wear eyeliner and volume mascara, plus a spot aftershave and a shower parfum. Browse 10+ products below and pick by the step you want to add, whether that's a serum, a cleanser, sun care or a makeup item.
By Skinsli editorial Updated
Buying guide
How to shop the PRIVIA range
PRIVIA is a wide-ranging beauty and personal-care brand, so this page mixes several categories rather than one product type. The grid runs from treatment serums and eye care to cleansers, a face sunscreen, a few makeup items and even a shower parfum. This guide breaks the range into its parts so you can find the step you actually want and skip the rest.
What the PRIVIA range covers
Because PRIVIA spans face care, makeup and personal care, it helps to read the grid by category. The treatment side has the Intense Whitening Serum and the Anti-Wrinkle Eye Serum. Cleansing is covered by the rice massage cream and the bubble deep cleanser. There's a V Face Sunscreen for daytime, makeup in the form of eyeliner and mascara, and personal-care items like the spot aftershave and a shower parfum. Decide which category you're shopping first, then narrow down within it.
Treatment serums
The Intense Whitening Serum 40ml targets uneven tone and dark spots, the kind of brightening step you'd use over time rather than for an instant change. The Intense Anti-Wrinkle Eye Serum comes in both 20ml and 40ml and is aimed at the delicate skin around the eyes. Serums are concentrated, so a little goes a long way; the 20ml eye serum is a good size to trial before committing to the 40ml.
Cleansers
Two cleansing styles sit in the range. The Pure Natural Cleansing Massage Cream with rice, 300ml, is a cream you massage in to lift away makeup and grime, suited to a gentler, more comforting cleanse. The Soda Miracle Bubble Deep Cleanser 200ml comes with a brush and gives a foamier, deeper clean. Pick the cream if your skin likes a soft cleanse, or the bubble cleanser if you want a more thorough wash; many people use a cream first and a foaming cleanser second.
Sun care
The V Face Sunscreen 60ml is the daytime protection step in the line. Sunscreen is the one product worth using every day regardless of the rest of your routine, since daily protection does more for long-term skin tone and texture than most treatment products. The 60ml size is enough for regular face use over a stretch of weeks. Apply it as the last step of your morning routine, before makeup.
Makeup
On the makeup side, the Double Kill Long Wear Eyeliner 0.4g is a long-wear liner for definition that's meant to stay put through the day, and the Glamorous Rich Long & Volume Mascara 7ml adds length and volume to lashes. Both are eye products, so they pair naturally. If you're building a quick eye look from this range, the liner and mascara are the two pieces to reach for.
Personal care and fragrance
A couple of items sit outside the usual skincare-and-makeup split. The Spot Aftershave Skin 140ml is a post-shave product for calming and toning skin after shaving. The Sweet Illusion Shower Parfum is a scented shower product for anyone who likes a fragranced wash. Treat these as add-ons to a routine rather than core steps; buy them if the specific use appeals to you.
Building a face routine from the range
A simple PRIVIA face routine could run cleanse, treat, protect: start with a cleanser, apply a serum to clean skin, and finish the morning with the V Face Sunscreen. Use the whitening serum and the eye serum on the areas they target rather than all over. Treatments work best given consistent time, so stick with a serum for several weeks before judging it. Layer thinner textures before thicker ones.
Sizes and trying a product
Sizes here are matched to the product type: serums in 20-40ml, the sunscreen at 60ml, cleansers at 200-300ml, and the makeup in small standard amounts. If you want to test the anti-wrinkle eye serum, the 20ml is the lower-commitment way in before the 40ml. For cleansers and sunscreen you use more daily, the listed sizes are everyday amounts rather than trial sizes.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What PRIVIA products can I buy here?
This page lists the PRIVIA range we stock, 10+ products in total. It's a broad mix: treatment serums for brightening and anti-wrinkle eye care, cleansers, a V Face sunscreen, makeup such as eyeliner and mascara, plus a spot aftershave and a shower parfum.
What does the PRIVIA Intense Whitening Serum do?
The Intense Whitening Serum 40ml is a brightening treatment aimed at uneven tone and dark spots. It's a gradual step rather than an instant fix, so use it consistently over several weeks to judge results, and pair it with daily sunscreen for the best effect.
Which size of the Anti-Wrinkle Eye Serum should I get?
The Intense Anti-Wrinkle Eye Serum comes in 20ml and 40ml. The 20ml is the lower-commitment size for trying it first; the 40ml is better value once you know it suits the skin around your eyes. Serums are concentrated, so a small amount per use is enough.
Which PRIVIA cleanser should I choose?
There are two. The Pure Natural Cleansing Massage Cream with rice is a gentle cream you massage in to lift away makeup and grime. The Soda Miracle Bubble Deep Cleanser comes with a brush for a foamier, deeper wash. Choose the cream for a soft cleanse, the bubble cleanser for a thorough one, or use the cream first and the foam second.
In what order do I use PRIVIA products?
A simple order is cleanse, treat, protect. Cleanse first, apply a serum to clean skin, then finish the morning with the V Face Sunscreen as your last step before makeup. Apply the whitening and eye serums to the areas they target, and layer thinner textures before thicker ones.
Should I use the V Face Sunscreen every day?
Daily use is the point of a sunscreen. Apply the V Face Sunscreen 60ml as the final step of your morning routine, before any makeup. Of everything in the range, daily sun protection does the most for keeping skin tone and texture even over the long run.















