Ohui Real

OHUI is a prestige Korean makeup and skin care brand under LG H&H (LG Household and Health Care), one of South Korea's largest beauty conglomerates. OHUI operates in the luxury tier - comparable in positioning to Whoo or Sum37 - and is sold through premium department stores in Korea as well as through international specialty retailers. The brand blends modern cosmetic technology with a premium formulation philosophy.

Their makeup line is a smaller part of the OHUI range compared to their skin care, but the Rouge Real Lipstick and Real Color eye products have built a following for their color accuracy and wear performance. OHUI makeup tends toward a Korean beauty aesthetic: precise, natural-leaning finishes with saturated pigment options available in the lipstick line.

The Rouge Real Lipstick is available in 3g and 3.5g formats, with the NEW Rouge Real Lipstick representing an updated version of the formula. The two gram weights reflect slightly different product formats - the 3g may be a more compact bullet while the 3.5g is a full-size stick. The rouge line covers a range of shades suited to Korean beauty aesthetics, typically ranging from sheer nudes to vivid reds and berries.

The "Real" name in the lipstick line refers to the brand's emphasis on true-to-pan color rendering - the shade you see in the bullet is close to what applies on the lip. This is a quality marker OHUI uses to differentiate from formulas that shift significantly from bullet to wear. The lipstick has a smooth, hydrating texture suited for everyday and evening use.

OHUI offers two eyeliner formats in the Real Color line. The Real Color Liquid Eyeliner (5ml) comes in a standard tip format and is also available in a Black-specific version (Real Color Liquid Eyeliner 5ml-Black). The Real Color Brush Eyeliner (10g) uses a brush applicator for a softer, smudgeable line rather than the precise ink-line of the liquid version.

The liquid eyeliner suits people who want a sharp, defined line with controlled precision. The brush eyeliner suits smoky eye applications or users who prefer a more blended look. For a full eye look, using the liquid eyeliner on the upper lash line with a brush eyeliner smudged below the lower lash line is a common Korean beauty technique that OHUI's Real Color range supports well.

The OHUI Real Color Eyebrow Pencil comes in two formats: a standard pencil (0.36g) and an Autotype pencil. The autotype variant has a mechanical push-up mechanism rather than requiring sharpening - you twist the base to advance the product. For daily use, the autotype is more practical: consistent tip size, no sharpener required, and no waste from sharpening.

The 0.36g size is the standard hair-stroke brow pencil format used across Korean brow products. OHUI's eyebrow formula tends to a dry, precise texture that builds strokes without smearing, which is consistent with Korean makeup aesthetics that favor defined natural brows over heavy-fill looks.

The Real Color Mascara Curling (7g) is a curling-formula mascara. "Curling" mascaras use a different brush curvature and film-forming polymer blend than lengthening or volumizing mascaras - the priority is lifting the lash at the root and holding curl rather than building significant volume or length. This is the mascara format most commonly paired with a lash curler in Korean makeup routines.

At 7g, it is a standard mascara volume. Korean beauty mascaras in this category tend to apply finely and build with multiple coats rather than depositing heavy volume on the first pass. This suits a natural or double-eyelid-enhancing look more than a dramatic statement lash - apply two to three coats for fuller definition.

The Real Color Stick Eyeshadow in creamy texture is a single-stick eyeshadow formula applied directly to the lid. Stick eyeshadows are a popular Korean makeup format for their ease of application - swipe directly on the lid and blend with a finger. Creamy textures blend easily when first applied and set to a semi-matte or satin finish depending on the specific shade.

The stick format works best for base application - apply the stick shade across the lid and layer a more precise powder or liner detail over it. It can also be used standalone for a quick monochromatic eye look. The creamy texture formula from OHUI is formulated to be long-wearing once set without the dry, chalky feel that some stick eyeshadows develop during wear.

For a complete eye look using the OHUI Real Color range, a common layering sequence is: eyebrow pencil (autotype for ease) first, then the stick eyeshadow as a lid base, followed by the liquid eyeliner on the upper lash line, and mascara curling last. The brush eyeliner can replace or supplement the liquid eyeliner depending on the look - sharp line vs blended edge.

OHUI's Real Color products use similar pigment and finish standards across the range, so the colors are designed to coordinate. A natural daytime look can be built from the nude stick eyeshadow, autotype brow pencil, and one coat of the curling mascara. A more defined evening look adds the liquid eyeliner and two to three mascara coats with a deeper stick eyeshadow shade.

The OHUI Real collection covers both lip and eye makeup, which makes it possible to build a coordinated look from a single brand. The Rouge Real Lipstick's sheer-to-vivid range pairs with the Real Color eye products based on the Korean makeup principle of balancing bold lip with subtle eye or bold eye with muted lip.

For a lip-forward look: choose a statement shade in the Rouge Real Lipstick and keep the eye makeup to a neutral stick eyeshadow plus mascara only. For an eye-forward look: pair the liquid eyeliner and layered mascara with a nude or sheer-pink from the Rouge Real line. The NEW Rouge Real Lipstick is the current recommended formula iteration for first-time buyers.