Ohui Prime

The Prime Advance name signals OHUI's approach to visible ageing: primeing the skin's renewal mechanisms and advancing them over time. In practice this means actives that target collagen synthesis, cell turnover, and elasticity - the concerns associated with fine lines, loss of firmness, and slower skin renewal in mature skin. OHUI uses proprietary plant extracts and biotechnology actives in the Prime Advance formulas, typical of the brand's hanbang-meets-science positioning. The line is distinct from the Miracle line (hydration-first) and targets a buyer who is specifically managing firmness and ageing concerns rather than pure moisture.

The Prime Advance Ampoule Serum (50 ml) is the active core of the line - the step that delivers the highest concentration of firmness and renewal actives before any cream or emulsion is applied. In a Korean skincare routine, an ampoule serum is applied after toning and before the moisturiser, and it represents the step where the most potent ingredients reach the skin. OHUI positions this as the performance-driver in the Prime Advance sequence. At 50 ml with two drops twice daily, the bottle lasts approximately two to three months. Apply by pressing the serum gently into the face and neck rather than rubbing, which preserves the film of actives on the skin surface.

The Ampoule Capture Cream (50 ml) is a cream moisturiser designed specifically to follow the Ampoule Serum - the 'capture' in the name refers to the cream's role in locking the serum actives against the skin. Rich creams applied after serums create an occlusive layer that slows the evaporation of actives and improves their penetration over the hours following application. The Ampoule Capture Cream carries its own dose of Prime Advance actives in addition to this sealing function, making it a true treatment cream rather than a plain moisturiser. Use it as the final cream step after the serum, morning and evening.

The Prime Advance Emulsion (130 ml) is the standard milky lotion in the line - a lighter-texture moisturiser suited to normal, combination, or oily skin, or to summer use when heavier cream formats feel too rich. The Prime Advance Pro Emulsion (130 ml) is the higher-performance variant - Pro typically indicates a more concentrated or more intensive formula at the same texture range, providing more active delivery for skin that wants the anti-ageing benefit of the emulsion step without the heaviness of the Ampoule Capture Cream. Some routines use the Pro Emulsion in the morning (when SPF follows and a lighter base is preferred) and the Ampoule Capture Cream in the evening.

The Prime Advance Skin Softener (150 ml) is the line's toner - applied as the very first step after cleansing to restore pH, begin the softening of the stratum corneum, and deliver the first Prime Advance active layer before the serum. 'Skin Softener' is a Korean skincare term for a first-step prep lotion; it is thinner and more watery than an emulsion. At 150 ml it is sized for generous daily use - pressing or patting two to three layers of the softener is a technique called the '3-step method' in K-beauty, maximising absorption of the serum that follows. Using the Skin Softener sets the foundation for the entire Prime Advance routine.

The OHUI Prime Advance Skin Pads combine chemical exfoliation (light AHA/PHA content at the luxury tier) with the softener prep function in a pad format. The 70-pad jar is the standard size; the 'Prime Advance Skin Pad NEW' is an updated formula version; and the 22RN Prime Advance Skin Pad Set bundles the pads with complementary items. Pads provide a slightly more physical exfoliation than the Skin Softener liquid alone - the textured pad surface loosens dead cells as the soaking solution does its chemical work. Use one pad in the morning in place of the Skin Softener, wiping across the face and allowing the solution to absorb before applying the serum.

The Prime Advance Eye Cream (25 ml) is the eye-targeted version of the line's anti-ageing actives, formulated for the thin-skinned periorbital area where fine lines and loss of firmness first show. Apply after the main face serum step by patting a small amount - no larger than a grain of rice per eye - along the orbital bone with a ring finger. Morning and evening application is the standard protocol. At 25 ml with this small application amount, the tube typically lasts three to four months. The Eye Cream carries the same Prime Advance firming actives as the full-face serum, calibrated to the different requirements of the eye area skin.

The '3 sets of Prime Advancers' bundle combines multiple Prime Advance products into a single coordinated purchase, typically at a lower combined price than individual items. This is the most efficient entry into the full line for a new buyer. The 22RN Prime Advance Skin Pad Set is a limited or special-edition bundle that pairs the skin pads with one or more complementary Prime Advance items. For buyers who are already confident in OHUI's Prime Advance formula and want to maintain a full routine, the bundle purchases reduce the per-product cost and simplify reordering.