Ohui

OHUI is positioned as a prestige brand within LG Household and Health Care, the same group behind several of Korea's best-known beauty labels. That places it at the luxury end of the market: refined textures, fuller routines, and a price point above the mass-market shelf. The catalogue spans both skincare and makeup, so OHUI is less a single-category brand and more a full beauty house you can build a routine and a makeup bag from. If you are stepping up from everyday Korean skincare and want something more polished, the Extreme White and Miracle Aqua lines here are the kind of premium routine OHUI is known for, and the colour range rounds it out.

OHUI splits cleanly into two halves, and it helps to know which you are shopping before you browse.

• Skincare is the larger pillar: brightening and hydrating treatments like the Extreme White Serum and Emulsion, the Miracle Aqua Emulsion, and the Prime Advance Emulsion, plus a brightening primer that bridges into base makeup.
• Makeup is the colour side: eye products such as the Quick Brush Eyeliner, the Liquid Eyeliner, and the Proofol and Lash Stay mascaras.

Plenty of shoppers buy across both, pairing a brightening skincare routine with the eye makeup, since it all comes from one prestige house with a consistent feel.

Brightening is OHUI's signature skincare story, and the Extreme White line is where it lives. The Extreme White Serum (45ml) is the concentrated treatment step aimed at the look of uneven tone and dark spots, while the Extreme White Emulsion (130ml) is the lightweight moisturiser that carries the same brightening focus across the whole face. The Extreme Bright Filling (60ml) sits alongside as a targeted brightening treatment. The idea is a layered approach: a serum for concentrated work, an emulsion to seal it in, used consistently over weeks. If tone and radiance are your main goal, anchor your OHUI routine on the Extreme White serum and emulsion pair.

Beyond brightening, OHUI leans on hydration to keep skin comfortable and plump. The Miracle Aqua Emulsion (130ml) is the moisture-focused option, aimed at a fresh, well-watered finish, while the Prime Advance Emulsion (130ml) is a daily moisturising step that fits most routines. These emulsions are the workhorses of the line: the everyday layer you apply after your serum to lock things in. Choosing between them comes down to your priority, with Miracle Aqua leaning into hydration and Prime Advance serving as a balanced daily moisturiser. If your skin tends to feel tight, the Miracle Aqua Emulsion is the one to start with.

If you are new to Korean skincare, the word emulsion can be confusing, because several OHUI products use it. An emulsion is essentially a lightweight lotion: thinner and more fluid than a rich Western cream, designed to layer easily without feeling heavy. In a Korean routine it usually comes after toner and serum and before any thicker cream, adding a comfortable layer of moisture that absorbs quickly. So the Extreme White Emulsion, Miracle Aqua Emulsion, and Prime Advance Emulsion are all moisturising steps at slightly different weights and with different focuses. You do not stack all three; you pick the one whose focus matches your skin and use it as your daily moisturiser.

OHUI's colour side here centres on the eyes. The Quick Brush Eyeliner and the Liquid Eyeliner (5ml) give you two formats for definition, a quick brush pen versus a precise liquid, while the Proofol Mascara (8ml) and the Lash Stay Mascara cover length and hold. As a prestige line, the pitch is wear and finish: liners that lay down cleanly and mascaras built to stay put through the day. These are an easy way to add a touch of OHUI to your routine even if your skincare comes from elsewhere, and they pair naturally with the brightening base products for a coordinated, premium look.

One product bridges skincare and makeup: the Ultimate Brightening Primer (45ml). A primer is the step between your moisturiser and your foundation, smoothing the surface and giving makeup something to grip, and this one carries OHUI's brightening focus so the base looks more luminous from the start. Apply it after your emulsion has absorbed and before any colour, in a thin, even layer. It is a natural add-on if you are already running the Extreme White routine, keeping the same radiance theme from skincare straight through to makeup. For anyone who wears base products daily, the primer is the link that ties the two halves of the line together.

Every OHUI item here is the genuine Korean-market product from LG Household and Health Care, the same prestige formulas sold in Korea rather than a re-labelled export run, so the textures and ingredient lists match what a local shopper would buy. We source the catalogue in Korea and ship it from there. As a luxury-tier brand, OHUI is priced above the drugstore shelf, and the value lies in the refined formulas and fuller routines rather than the lowest sticker. Anything shown in stock on its product page, across the 190+ items in this collection, is ready to order, so you can assemble a complete prestige routine and makeup set from one trusted house.