Now & Then

Now & Then is a hair-focused brand rather than a skincare one. The grid splits into two jobs: treating and conditioning the hair, and physically shaping it. On the treatment side you get the Now & Dan range, including a Nourishing Hair Treatment, an Intensive Hair Volumer, a Defining Curl Cream, and a Protein Ampoule wash-treatment essence. On the styling side you get setting tongs, digital perm rods in several sizes, and waving multi-solutions with neutralizers. Knowing which half you need is the first step.

Now & Dan is the wash-and-condition core of the brand. The Nourishing Hair Treatment is the deep mask you reach for when strands feel dry or brittle, and the Protein Ampoule essence targets damage with a protein wash-treatment step at the basin. The Intensive Hair Volumer addresses limp, flat hair that needs lift at the root. Pick the one that matches your main complaint, then layer in the others as your hair changes through the seasons.

If your hair has been coloured, bleached, or repeatedly heat-styled, protein is the ingredient family that rebuilds the strand. The Protein Ampoule and its wash-treatment essence are built around this idea, putting reparative protein where breakage and split ends start. Use a protein step on a schedule rather than every wash, since over-proteining can leave hair stiff. Alternate it with the Nourishing Hair Treatment so you balance strength with softness.

For people who already have texture or want to encourage it, the Defining Curl Cream shapes and separates curls without the crunch of a stiff gel. It works on naturally wavy hair and on curls set with the brand's rods or tongs. Apply it to damp hair, scrunch, and let it dry or diffuse. Pair it with the Curl Cream after a perm to keep the new pattern defined between salon visits.

The hardware side starts with setting tongs and curling irons. Tongs let you build a curl or wave with heat on dry hair, and barrel size controls how tight the result reads. A smaller barrel gives a springy curl while a larger one gives a loose, brushed-out wave. Match the tool to the look you want and always pair heat styling with one of the Now & Dan treatments so you are repairing as you style.

The Digital Rod sizes (such as 12 and 20) are the perm-rod tools that set the curl diameter in a digital or setting perm. A lower rod number wraps a tighter curl and a higher number gives a wider, softer wave, so the size you choose decides the final pattern. These are pro-leaning tools that pair with the waving solution and neutralizer to lock the shape in. If you are perming at home, read the rod sizing carefully before you wrap.

A perm is a two-part chemical process: the waving solution breaks the bonds so hair can take a new shape, and the neutralizer re-sets those bonds around the rod. Now & Then carries waving multi-solutions and matching neutralizers, including larger salon sizes. The two steps work as a pair. You apply the solution, wrap on the rods, then neutralize. Follow the timing on each product, since leaving solution on too long over-processes the hair.

Most people will use Now & Then in one of two ways. The at-home care routine leans on the Now & Dan line: cleanse, apply the Nourishing Hair Treatment or Protein Ampoule, then style with the Curl Cream or a tong. The styling-and-perm routine adds the rods, waving solution, and neutralizer for a full set, then maintains the result with the treatments and curl cream. Decide which camp you are in, and the rest of the grid falls into place around it.