Now & Then Then Now

The Now & Dan Nourishing Hair Treatment (250 ml) is a rinse-off conditioner-mask designed to restore moisture and softness to dry or dull hair. At 250 ml it is sized for regular use as a weekly deep treatment or a twice-weekly conditioning step for very dry hair. Apply after shampooing to towel-dried hair from mid-length to ends, leave on for three to five minutes, then rinse thoroughly.

The nourishing formula works across hair types but delivers the most visible improvement on dry, heat-damaged, or chemically treated hair where moisture content has dropped. For fine hair, apply a smaller amount and focus only on the last third of the hair shaft to avoid weighing the roots down.

The Now & Dan Protein Ampoule Wash Treatment Protein Essence (150 ml) is a protein treatment used during or after washing. Protein treatments in Korean hair care work by temporarily filling damaged areas in the hair shaft with hydrolysed protein, restoring smoothness and reducing breakage. This is distinct from a standard conditioner - it is a repair treatment targeting structural damage.

Use it on wash days after shampooing, before or instead of regular conditioner, when hair feels brittle or shows signs of excessive breakage. Apply to damp hair, work through from mid-length to ends, leave on for three to five minutes, then rinse. The 150 ml size covers approximately twelve to fifteen uses at a standard application amount.

The Now & Dan Intensive Hair Volumer (150 ml) is a styling product used on damp or dry hair to add volume and lift at the roots. Volumisers in this category typically use film-forming polymers and lightweight conditioning agents that coat the hair shaft and separate strands without weighing them down. The Intensive label indicates a higher concentration of active ingredients than a standard volumising spray.

Apply to damp hair before blow-drying, focusing at the roots, then distribute through the mid-lengths with fingers. Blow-dry with a round brush or diffuser to activate the volumising agents. On dry hair, use a small amount for touchup volume - overuse on dry hair tends to result in stiffness rather than movement. The 150 ml bottle is sized for daily use as a styling step.

The Now & Dan Defining Curl Cream (150 ml) is a styling cream for wavy or curly hair that defines curl pattern and reduces frizz. Curl creams in Korean professional hair care use a combination of humectants, emollients, and light hold polymers to keep the curl shape intact through the day without crunchiness.

Apply to damp hair using the rake-and-scrunch method: rake the cream through from root to tip, then scrunch upward to encourage the curl to form. Do not towel-dry aggressively before applying - excess water dilutes the product. Air-dry or diffuse on low heat to preserve the curl definition. The 150 ml tube lasts approximately four to six weeks depending on hair length and curl density.

Now & Then's Digital Rods are heat-based curling rods used for creating waves and curls at home or in a professional salon. The 12 mm diameter creates tighter, more defined curls; the 20 mm diameter produces looser, wider waves. Digital rods maintain a consistent heat setting, which is important for chemical wave and perm procedures where temperature control affects the result.

The rods are used in conjunction with a waving solution (such as the Kun-Nick Waving Multi-Solution in this range) for a cold wave or semi-permanent curl technique, or as a heated curling tool for temporary styling. If you are using the digital rods for a chemical wave process, follow the waving solution's instructions precisely - incorrect timing or heat settings can cause over-processing and breakage.

The Kun-Nick Waving Multi-Solution is a professional wave lotion used with curling rods to create semi-permanent waves. Multi-solution formulas are designed to work on a range of hair types and textures without requiring separate products for different hair conditions. Setting tongs are the clamping and heating tools used alongside rods during the wave setting process.

Wave solutions and setting tongs are professional-grade tools typically used by hairdressers or experienced at-home users. If you have not performed a chemical wave before, practise the technique on a small section or consult a salon professional before attempting a full head application. Incorrect neutralisation after the wave lotion step is the most common cause of damage in home wave procedures.

The Moroccan Oil Ionic Ceramic Brush combines a ceramic barrel with ionic technology for blow-drying and styling. Ceramic barrels distribute heat more evenly than standard metal barrels, reducing hot spots that cause breakage. Ionic technology releases negative ions during use, which neutralise the positive charge that causes static and frizz, leaving hair smoother and shinier after blow-drying.

Use this brush with a blow-dryer on medium heat for smoothing and straightening while drying. The Moroccan Oil name reflects the infusion of argan oil or Moroccan oil conditioning agents into the bristles, which deposit a small amount of conditioning oil onto the hair shaft during brushing. Avoid using on very wet hair - towel-dry and apply heat protectant spray first to reduce breakage risk from brushing under tension.

For wavy or curly hair: shampoo - Protein Ampoule Treatment (weekly on damaged hair) or Nourishing Treatment - rinse - apply Defining Curl Cream to damp hair - air-dry or diffuse. For fine or flat hair: shampoo - lightweight conditioner or Nourishing Treatment on ends only - rinse - apply Hair Volumer to roots - blow-dry with Ceramic Brush for volume.

For a wave or curl technique using the Digital Rods: apply the waving solution following the product instructions, rod the hair into sections, set under heat with the digital rods, apply neutraliser per the solution instructions, then unrod and finish. This is the professional-use path and requires careful timing. The Then Now range gives you both the treatment products for aftercare and the tools for the wave process in one brand.