Magis Lene Lene Hinoki

MAGIS LENE is a Korean skincare brand with a focus on clean and botanical-ingredient cleansing products. The Hinoki Pure line reflects a Japanese botanical influence - hinoki cypress is a Japanese tree whose wood and essential oil are used in high-end Japanese spas, bath houses, and wellness products. Korean beauty brands have adopted hinoki as a premium cleansing ingredient, combining its antimicrobial properties and distinctive woody-fresh scent with Korean formulation techniques. On skinsli, MAGIS LENE sits in the specialty botanical cleansing category.

Hinoki (Chamaecyparis obtusa) is a Japanese cypress tree. Its essential oil and extract contain alpha-pinene, thymoquinone, and other terpene compounds associated with antimicrobial, anti-inflammatory, and antioxidant activity. In skincare, hinoki is used primarily in cleansing products for its skin-calming properties, its ability to reduce bacteria on the skin surface, and its distinctive fresh, woody, slightly citrus-tinged scent. The fragrance is a significant part of the hinoki product experience - it creates a spa-like sensory dimension to the cleansing routine.

The cleansing oil comes in two sizes: 195ml and 210ml. Both are oil-based first-step cleansers that dissolve makeup, sunscreen, and surface sebum before a second cleanse with water-based cleanser. At 195ml and 210ml these are full-size daily-use bottles. The oil-to-milk emulsification on contact with water is a standard feature of cleansing oils - it turns from clear oil to a milky emulsion that rinses clean, leaving no oily residue. Apply to dry skin, massage to dissolve makeup, add water to emulsify, and rinse off.

The Brightening Cleansing Foam (180ml) is the second-cleanse step in the Hinoki Pure routine. It removes any remaining impurities after the cleansing oil and delivers brightening actives as a brief-contact treatment during cleansing. Foam cleansers lather with water into a soft foam that spreads evenly. Apply to wet skin, massage for 30-60 seconds, and rinse thoroughly. The 180ml size is a standard foam cleanser volume.

The Peeling Gel (150ml) provides chemical and light physical exfoliation. It is applied to cleansed, dry skin in a thin layer and then rolled off with fingertips after 2-3 minutes, lifting dead skin cells with the rolled gel. This format is gentler than a physical scrub but more thorough than a standard foam cleanse. Use 1-2 times per week rather than daily. The hinoki extract in the peeling gel adds antimicrobial support during the exfoliation step, which can reduce post-exfoliation sensitivity.

The Massage Cleansing Cream (300ml) is the largest-volume product in the line. Massage cleansing creams are oil-based or emollient-based products applied with gentle massage to the face and neck before rinsing. The massage component improves circulation and lymphatic drainage. This format is particularly effective for dry or mature skin that benefits from a longer, richer cleansing experience. At 300ml the cream is cost-effective as an everyday cleansing product. It can serve as a standalone cleanser for dry skin or as a first-step oil substitute.

A complete routine using MAGIS LENE Hinoki Pure products: Start with the Massage Cleansing Cream (evenings, especially after makeup) or the Cleansing Oil (for heavy makeup or SPF days) as the first-step cleanser. Follow with the Brightening Cleansing Foam as the second cleanse. Add the Peeling Gel 1-2 times per week after double-cleansing for exfoliation. On peeling gel days, skip the foam second cleanse - the gel is sufficient on its own when used after the oil or cream. For a minimal single-cleanse routine without makeup, the Brightening Foam alone as a daily cleanser is sufficient, with the Peeling Gel on separate exfoliation evenings.