Loivie
LOIVIE is a Korean beauty brand built around fine-fragrance-grade scents across skincare, haircare, and hand care. The face range covers a Deep Moisture Enhancing Cream, High Performance Firming Serum, and Perfect Lift Nourishing Cream. The hand and body line runs Bergamot and White Rose, Peony and White Musk, Whig and Cedarwood, and Lotus and Incense in hand creams, hand wash, and a perfumed mist. A matching parfumed shampoo and conditioner complete the Peony and White Musk system. Skinsli carries 13+ LOIVIE products.
By Skinsli editorial Updated
Buying guide
LOIVIE Buying Guide: Fragrance-Forward Korean Skincare and Body Care
LOIVIE approaches beauty from a fragrance angle: every product in the range carries a named parfum profile, from Bergamot and White Rose to Peony and White Musk and Lotus and Incense. This is not just scented skincare - the brand builds full product systems around each fragrance direction, so you can coordinate the hand cream, hand wash, and mist within the same scent family. The face skincare sits separately with its own clinical positioning. This guide covers both sides of the range and how to navigate the fragrance families.
What LOIVIE makes and how the range is organized
LOIVIE splits its lineup into two distinct zones. The face skincare products - Deep Moisture Enhancing Cream 50ml, High Performance Firming Serum, and Perfect Lift Nourishing Cream - focus on hydration, firming, and lifting without a fragrance-coordination angle. The parfumed personal care products - hand creams, hand wash, perfumed mist, shampoo, and conditioner - are organized by scent family so you can build a layered fragrance experience from wash to hand cream to hair. Skinsli carries 13+ products across both zones.
The fragrance families currently in stock are: Bergamot and White Rose (mist, hand wash, hand cream), Peony and White Musk (shampoo, conditioner, and by extension the hand care), Whig and Cedarwood (hand cream), and Lotus and Incense (hand cream). The face skincare items are unscented-forward and stand on their own performance claims.
Deep Moisture Enhancing Cream 50ml: daily face hydration
The Deep Moisture Enhancing Cream 50ml is a standard face moisturizer size - 50ml covers roughly 2-3 months of daily morning and evening use for most people. The name signals a focus on hydration depth rather than texture lightness, which puts this in the category of richer face creams suited to dry, combination-dry, or mature skin types that need sustained moisture throughout the day. A 50ml jar or tube is practical for both at-home use and travel.
Use after toner or essence as the main moisture-sealing step before sunscreen in the morning, or as the final step at night. Pair with the High Performance Firming Serum as an add-on treatment underneath if your concern also includes skin firmness.
High Performance Firming Serum: the treatment step
The High Performance Firming Serum is the active treatment product in the LOIVIE face range. Firming serums typically use peptides or collagen-stimulating actives to improve skin elasticity and reduce the appearance of laxity over consistent use. This type of product is a leave-on serum applied after toning and before moisturizer, using 2-3 pumps or drops patted across the face and neck.
Firming serums work cumulatively: daily use over 4-8 weeks is the standard window to notice visible change in skin texture and firmness. Pair with the Perfect Lift Nourishing Cream as the moisturizer step to layer complementary lifting claims within the LOIVIE system.
Perfect Lift Nourishing Cream: the rich moisturizer with a lifting focus
The Perfect Lift Nourishing Cream is positioned between a treatment and a moisturizer - nourishing in texture, lifting in intent. It sits in the same concern area as the firming serum but in a cream format, which suits people who prefer one rich product over a serum-plus-cream layering system. Use it as the evening moisturizer, or as the morning moisturizer on dry skin days when a lighter cream is not enough.
Together with the Firming Serum, the Perfect Lift Nourishing Cream forms a two-step firming system. Using both is the fuller protocol; using just one is a practical single-product approach for people who prefer shorter routines.
Bergamot and White Rose: mist, hand wash, and hand cream
Bergamot and White Rose is the most complete fragrance system in LOIVIE's hand and body range. Three products share the scent: the Parfumed Mist 120ml, the Parfumed Hand Wash 280ml, and the Parfumed Hand Cream 35ml. Bergamot is a fresh, citrus-herb top note; white rose is the soft floral heart. Together the profile sits in the clean-floral, lightly green direction common in European-influenced Korean beauty fragrance. The mist can be used on hair, skin, or fabric as a room-and-body scent. The hand wash and hand cream coordinate at the sink.
Building the full Bergamot and White Rose routine - mist after shower, hand wash at the sink, hand cream after washing - creates a layered fragrance effect that lasts longer than any single product would on its own, a technique borrowed from perfumery.
Peony and White Musk: shampoo, conditioner, and the hair wash system
The Peony and White Musk scent is developed most fully in LOIVIE's hair range: the Daily Parfum Shampoo 500ml and Daily Parfumed Conditioner 245ml form a complete wash system. Peony is a soft, powdery floral; white musk is clean and skin-close, a lingering base that makes the scent detectable on dried hair throughout the day. This scent direction suits people who want their hair to smell like a perfume after washing rather than a functional shampoo.
The 500ml shampoo and 245ml conditioner sizes reflect typical ratios: shampoo is used in larger amounts than conditioner, so the larger shampoo bottle balances the system. Use both together for the coordinated fragrance effect - using just the shampoo will work, but the conditioner is what holds the scent on the hair after drying.
Comparing the hand cream variants: Bergamot, Whig and Cedarwood, and Lotus
LOIVIE offers three 35ml hand cream variants, each in a distinct fragrance family. The Bergamot and White Rose hand cream sits in the fresh-floral direction. The Whig and Cedarwood hand cream moves toward woody, warm notes - cedarwood is a dry, resinous base and whig adds a green, slightly herbal character. The Lotus and Incense hand cream is the most unusual: lotus is a delicate aquatic floral, and incense adds a smoky, resinous depth that makes this the most distinctive of the three scents.
All three are 35ml - a standard compact hand cream size that fits a bag or desk without bulk. For people who prefer to have one hand cream scent and stick with it, any of the three works independently. For those who enjoy rotating by mood or season, having all three means a lighter floral option for spring, a woody option for autumn and winter, and an incense option for evenings or when a richer scent is wanted.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
Does LOIVIE make both skincare and fragrance products?
Yes. LOIVIE has two distinct sides to its range. The face skincare - Deep Moisture Enhancing Cream 50ml, High Performance Firming Serum, and Perfect Lift Nourishing Cream - focuses on hydration and firming without a fragrance coordination angle. The parfumed personal care products - hand creams, hand wash, mist, shampoo, and conditioner - are organized by scent family so you can layer the same fragrance across multiple steps. Both sides of the range are available on Skinsli.
Can I use the Bergamot and White Rose hand wash, hand cream, and mist together?
Yes, and that is the intended use. The Bergamot and White Rose mist 120ml, hand wash 280ml, and hand cream 35ml all carry the same fragrance profile, allowing you to layer the scent from wash to lotion to finishing mist. This approach extends how long the scent lasts compared to using a single product. Use the hand wash at the sink, apply the hand cream after, and add the mist to hair or skin for a longer-lasting top note. The technique is borrowed from perfume layering.
Do the Peony and White Musk shampoo and conditioner need to be used together?
Using both the Daily Parfum Shampoo 500ml and the Daily Parfumed Conditioner 245ml together gives the strongest and longest-lasting scent result. The conditioner is what deposits the most fragrance on the hair and keeps it detectable on dried hair throughout the day. Using just the shampoo will cleanse with the Peony and White Musk scent, but the fragrance effect on dried hair is much weaker without the conditioner. If fragrance longevity on the hair is your goal, both products are needed.
What does Whig and Cedarwood smell like in the LOIVIE hand cream?
The Whig and Cedarwood hand cream sits in a warm, woody fragrance direction. Cedarwood is a dry, slightly smoky resinous base note; whig adds a green, herbal character to the opening. Together the scent is clean-woody with some depth - warmer and less sweet than the Bergamot or Peony options, and suited to people who prefer unisex or masculine-leaning fragrances. The 35ml tube is compact enough to carry daily.
Is the Lotus and Incense hand cream very heavy or smoky?
Lotus and Incense is the most distinctive scent in the LOIVIE hand cream range. Lotus brings a soft, delicate aquatic floral character that balances the incense note. The incense element adds a resinous, slightly smoky warmth to the base, but the lotus keeps it from being overwhelmingly heavy. The result is an unusual, meditative fragrance direction - not a standard floral or citrus. At 35ml the hand cream delivers a contained amount of the scent, making it less intense than a perfume application of the same fragrance.
How do I use the LOIVIE High Performance Firming Serum?
Apply the High Performance Firming Serum after cleansing and toning, before moisturizer. Use 2-3 drops or pumps and pat evenly across the face and neck. Let it absorb for 30-60 seconds before layering the Perfect Lift Nourishing Cream or Deep Moisture Enhancing Cream on top. Use morning and evening for consistent results. Firming serums work cumulatively over 4-8 weeks, so daily use is necessary to see a visible change in skin elasticity and firmness.
What skin types is the Deep Moisture Enhancing Cream 50ml suited to?
The Deep Moisture Enhancing Cream is a richer moisturizer by name, making it best suited to dry, combination-dry, or mature skin that needs sustained hydration. It is positioned as a moisture-depth formula rather than a lightweight gel, so normal-to-oily skin that prefers minimal residue may find a lighter product more comfortable for daytime use. For dry skin or evening use on any skin type, the richer format is appropriate. At 50ml it is a standard face moisturizer size for daily morning and evening application.
How many LOIVIE products does Skinsli carry?
Skinsli carries 13+ LOIVIE products including the Deep Moisture Enhancing Cream 50ml, High Performance Firming Serum, Perfect Lift Nourishing Cream, Bergamot and White Rose Parfumed Mist 120ml, Bergamot and White Rose Parfumed Hand Wash 280ml, Bergamot and White Rose Parfumed Hand Cream 35ml, Whig and Cedarwood Parfumed Hand Cream 35ml, Lotus and Incense Perfumed Hand Cream 35ml, Peony and White Musk Daily Parfum Shampoo 500ml, and Peony and White Musk Daily Parfumed Conditioner 245ml. All are authentic Korean stock.













![LOIVIE: Peony & White Musk Parfumed Handwash 280ml[1 piece]](https://cdn.shopify.com/s/files/1/0824/4015/9562/files/62066447_1.jpg?v=1754550266)
![LOIVIE: Lotus & Incens Perfumed Hand Cream 35ml[1 piece]](https://cdn.shopify.com/s/files/1/0824/4015/9562/files/31630910_1.jpg?v=1754550338)
![LOIVIE: Whig & Cedarwood Parfumed Hand Cream 35ml[1 piece]](https://cdn.shopify.com/s/files/1/0824/4015/9562/files/32015963_1.jpg?v=1754550292)