Lofn
LOFN is a Korean hair and scalp brand built around baobab oil and protein repair. The shelf here runs to family-size shampoos in 750g and 1000g tubs, baobab hair oils, Pure Protein and Ceramide LPP treatments, a hair-loss relief shampoo, and an acne body wash, so it reads as a household haircare range rather than a facial skincare line. If you are managing thinning hair, dry strands, or a scalp that needs more than a drugstore bottle, this is where the baobab oils and protein treatments live. We ship the range from Korea with tracking.
By Skinsli editorial Updated
Buying guide
LOFN buying guide: baobab oil and protein hair care from Korea
LOFN is a Korean hair and scalp brand, not a facial skincare range, so the grid here is shampoos, hair oils, and protein treatments rather than serums or masks. Two ideas run through almost everything: baobab oil for dry, brittle hair, and protein or ceramide repair for strands that have been damaged or are thinning. This guide explains the lines, the family-size formats, and which one suits your hair problem.
What LOFN makes
LOFN sits on the haircare side of Korean beauty. The collection is shampoos, treatments, hair oils, and a body wash, and most of it comes in large 750g and 1000g tubs aimed at a whole household. You will see two repeating themes: baobab, the oil-rich tree extract used for dry and brittle hair, and protein repair for damaged or weak strands. Read this as a scalp-and-hair range and the lineup is easy to navigate.
The baobab line: oils and shampoos
Baobab is LOFN's signature ingredient. The 200ml Baobab Hair Oil and Baobab Premium Hair Oil are leave-in oils for sealing dry ends and adding shine, while the Baobab Premium Family Shampoo 1000g brings the same oil-rich approach to the wash step in a tub big enough to share. Baobab oil is high in fatty acids, so the line leans toward hair that feels parched, frizzy, or rough. Use the shampoo to cleanse and finish with a few drops of the oil on the lengths.
Protein and ceramide treatments
For damage repair, LOFN runs protein treatments. The Robben & Pure Protein Treatment 750g and the Baobab Ceramide LPP Treatment Plus 1000g rebuild hair that has been coloured, heat-styled, or weakened. LPP and protein masks refill the bonds that processing strips out, so they work as the deep step you leave on for a few minutes before rinsing. Pair a protein treatment with the matching Pure Protein Shampoo for a full repair wash.
Hair-loss relief and thinning hair
The Baobab Hair Loss Relief Shampoo 1000g targets shedding and thinning. Hair-loss relief shampoos work on the scalp environment, cleaning build-up and supporting the follicle rather than promising regrowth, so set expectations around a healthier scalp and less breakage. The 1000g size suits daily use over months, which is how this kind of product is meant to be used. If thinning is your main concern, this is the shampoo to start with in the LOFN range.
Pure Protein shampoos: Anne and Robben
LOFN sells more than one Pure Protein shampoo. The Anne Pure Protein Shampoo 750g and the Robben & Pure Protein Shampoo 750g both add protein at the cleansing step for weak or damaged hair. They overlap in purpose, so pick the one that fits whichever treatment you are pairing it with rather than buying both. A protein shampoo plus its matching treatment is the core repair routine in this brand.
Beyond hair: the acne body wash
One item steps outside haircare. The Acne Clean Body Wash 520g is a body cleanser aimed at back and chest breakouts rather than facial acne. It rounds out the LOFN range for anyone who wants a body wash to go with their scalp care, but it is not a face product, so do not treat it as a facial cleanser. If body acne is a concern alongside your hair routine, it is a useful add-on.
Choosing a size: solo vs household
Format is a real decision here because LOFN leans big. The 1000g family shampoos and treatments are built for a household sharing one tub or for daily use that finishes a large size in a sensible window. The 200ml hair oils and 15ml emulsion are personal portions. If you are testing the brand, start with a hair oil or a 750g shampoo; if you already know baobab or protein repair suits your hair, the 1000g tubs lower the cost per wash.
Building a LOFN hair routine
The lines are built to pair. A full LOFN routine runs a shampoo matched to your problem (baobab for dryness, Pure Protein for damage, hair-loss relief for thinning), a protein or ceramide treatment as the weekly deep step, then a baobab oil to finish dry ends. Buying a shampoo and its matching treatment together gives you a complete repair regimen instead of a single product working alone. Slot the oil in on the days your ends feel rough.
Korean sourcing and shipping
LOFN is a Korean brand, and its baobab oils and large protein treatments are hard to find outside Korea. We list 30+ of its hair and scalp products and ship them internationally with tracking, so you can stock family-size shampoos and treatments that usually stay inside the Korean market. The tubs are large, so plan your order around what your household will finish before it ages.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
Is LOFN a skincare or a hair brand?
LOFN is a Korean hair and scalp brand, not a facial skincare line. Almost everything here is shampoo, hair oil, or protein treatment, built around baobab oil and protein repair, with one acne body wash. If you wanted face serums or sheet masks, this is the wrong collection; if you want haircare for dry, damaged, or thinning hair, you are in the right place.
What does baobab oil do for hair?
Baobab oil is rich in fatty acids, so LOFN uses it to soften and seal dry, brittle, or frizzy hair. In the 200ml Baobab Hair Oil it works as a leave-in finish on the ends, and in the Baobab Family Shampoo it brings the same oil-rich feel to the wash. If your hair feels parched or rough, the baobab line is the part of the range to look at first.
What is the difference between the Pure Protein and the Ceramide LPP treatments?
Both are deep repair treatments for damaged hair, but they work in different ways. The Robben & Pure Protein Treatment 750g refills protein in strands weakened by colour or heat, while the Baobab Ceramide LPP Treatment Plus 1000g adds ceramide and LPP to rebuild bonds and lock in moisture. For heavily processed or very dry hair, the ceramide LPP treatment is the richer option; for general protein repair, the Pure Protein treatment is enough.
Does the Baobab Hair Loss Relief Shampoo regrow hair?
It is a scalp-care shampoo aimed at the conditions around shedding, not a regrowth drug. The Baobab Hair Loss Relief Shampoo 1000g cleans build-up and supports a healthier scalp so hair breaks less, which is what hair-loss relief shampoos are designed to do. Use it daily over months for the best read on it, and treat reduced breakage and a cleaner scalp as the realistic goal rather than new growth.
Which Pure Protein shampoo should I pick, Anne or Robben?
The Anne Pure Protein Shampoo 750g and the Robben & Pure Protein Shampoo 750g both add protein at the cleansing step for weak or damaged hair, so they overlap in purpose. Pick the one that matches the treatment you are pairing it with rather than buying both. A protein shampoo plus its matching protein treatment is the core repair routine in the LOFN range.
Can I use the Acne Clean Body Wash on my face?
No. The Acne Clean Body Wash 520g is a body cleanser made for back and chest breakouts, not facial acne, so keep it off the face. It is a handy add-on if you want a body wash to go with your LOFN scalp care, but it is the only non-hair item in the range. For facial cleansing you would want an actual face product instead.
Why are the shampoos sold in 750g and 1000g tubs?
LOFN leans toward family and daily-use sizes. The 1000g shampoos and treatments are built for a household sharing one tub or for someone using the product every day over months, which is how scalp and hair-loss care actually works. The large size brings the cost per wash down. If you only want to try the brand, start with a 200ml hair oil or a 750g shampoo before committing to a tub.
How do I build a LOFN hair routine?
Match the shampoo to your problem first: baobab for dryness, Pure Protein for damage, hair-loss relief for thinning. Add a protein or ceramide treatment as the weekly deep step, then finish dry ends with a baobab hair oil. Buying a shampoo and its matching treatment together gives you a complete repair regimen rather than one product working alone, and the oil slots in whenever your ends feel rough.
Where does LOFN ship from?
LOFN is a Korean brand and we ship the range from Korea with tracking. Its baobab oils and large protein treatments are hard to find outside Korea, so the collection lets you order family-size shampoos and treatments that usually stay inside the Korean market. Because the tubs are large, plan your order around what your household will finish before it ages.