It's a 10
It's a 10 is the haircare brand behind the Miracle Leave-In, a multi-benefit spray that conditions, detangles, and smooths in one step. The range here covers leave-in products in 120ml and 295ml sizes, daily conditioners up to 1000ml, hair masks including a Silk and a Potion version, and Keratin-boosted shampoo and leave-in options. We carry 16+ It's a 10 products on skinsli.
By Skinsli editorial Updated
Buying guide
It's a 10 haircare: leave-in, masks and keratin explained
It's a 10 built its name on the Miracle Leave-In, a multi-benefit spray that does several conditioning jobs at once. The range here goes past that hero product to daily conditioners, hair masks, and keratin-boosted shampoo and leave-in versions. This guide walks through what each format does, how the keratin line differs, and how to pick the right sizes for your hair.
What It's a 10 is known for
The brand is built around the Miracle Leave-In, a spray you apply to damp hair and leave in without rinsing. The pitch is that one product handles many of the things you would otherwise reach for several products to do: it conditions, helps detangle, smooths frizz, and adds shine and softness. The wider range here extends that leave-in approach into conditioners, treatment masks, and a keratin line, so you can build a full wash-day routine around the same family.
The Miracle Leave-In
The leave-in spray is the core of this grid, listed in 120ml and 295ml sizes (the listing names show it as Rib In and Ribin, transliterations of leave-in). You spray it onto towel-dried hair before styling and skip the rinse, so the conditioning stays in through the day. The smaller 120ml is the travel and try-it size; the 295ml is the everyday bottle. It suits most hair types as a quick step that cuts tangles and frizz without weighing hair down.
Daily conditioners
The Miracle Daily Conditioner is the rinse-out partner to the leave-in, sold in a 295.7ml bottle and a large 1000ml size. You use it in the shower after shampoo, leave it a minute, and rinse. The big 1000ml is the value pick for households or anyone who conditions every wash, while the smaller bottle suits a single user or a test run. Pairing the rinse-out conditioner with the leave-in spray gives you both an in-shower and a post-shower conditioning step.
Hair masks: Silk and Potion
For a deeper weekly treatment, the range includes Miracle Hair Masks at 240ml, including a Silk Hair Mask and a Potion Hair Mask version. A mask is a richer, leave-it-on-longer treatment you use once or twice a week in place of your normal conditioner, aimed at dry, damaged, or over-processed hair that needs more than a daily rinse-out can give. The Silk version targets smoothness and slip; the Potion version is the alternative treatment formula at the same size.
The keratin line
Some listings add keratin: a Miracle Plus Keratin leave-in at 120ml and a Plus Keratin shampoo in a 1L bottle (shown as Sampu, a transliteration of shampoo). Keratin is the protein hair is made of, and keratin-boosted formulas aim to strengthen and smooth strands that feel weak, frizzy, or chemically treated. If your main concern is breakage or rough texture rather than just dryness, the keratin shampoo and leave-in are the targeted picks within the range.
How the steps fit together
A full routine runs shampoo, then either a rinse-out conditioner or a weekly mask, then the leave-in spray on damp hair before styling. On most days you would shampoo, condition, and spray the leave-in; once or twice a week you swap the rinse-out conditioner for a hair mask for a deeper treatment. The keratin shampoo can replace your normal shampoo when you want the strengthening step, and the keratin leave-in slots in wherever you would use the regular spray.
Choosing for your hair type
If your hair is fine or you just want everyday detangling and shine, the leave-in spray plus the daily conditioner covers it. Dry, coarse, or colour-treated hair benefits from adding a weekly hair mask. Hair that feels weak or breaks easily is where the keratin shampoo and leave-in earn their place. You do not need the whole line; match the products to whether your concern is daily manageability, deep moisture, or strength.
Sizes and value
The grid spans travel sizes to salon-size bottles. The 120ml leave-in and 240ml masks are easy entry or travel sizes, while the 1000ml conditioner and 1L keratin shampoo are the bulk, lower-cost-per-use options for regular users. If you already know a product works for you, sizing up to the litre bottles is the cheaper long-run route; if you are trying the brand for the first time, start with a smaller leave-in and a single conditioner before committing to the big bottles.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What does the Miracle Leave-In do?
It is a leave-in spray you apply to damp hair without rinsing. One product handles several conditioning jobs: it conditions, helps detangle, smooths frizz, and adds shine and softness. You spray it on towel-dried hair before styling and leave it in through the day.
Do I still need a conditioner if I use the leave-in?
They do different jobs. The Miracle Daily Conditioner is a rinse-out step you use in the shower after shampoo, while the leave-in spray stays in after you towel-dry. Using both gives you an in-shower and a post-shower conditioning step, which dry or tangle-prone hair tends to appreciate. Fine hair can often get by with the leave-in alone.
What's the difference between the Silk and Potion hair masks?
Both are 240ml weekly treatment masks you leave on longer than a daily conditioner, aimed at dry or damaged hair. The Silk Hair Mask targets smoothness and slip; the Potion Hair Mask is the alternative treatment formula at the same size. You use either once or twice a week in place of your normal rinse-out conditioner.
Who should use the keratin shampoo and leave-in?
The Plus Keratin shampoo and leave-in are for hair that feels weak, breaks easily, or is chemically treated. Keratin is the protein hair is made of, so these formulas aim to strengthen and smooth rough or fragile strands. If your main concern is breakage rather than just dryness, the keratin options are the targeted picks; otherwise the standard leave-in and conditioner are enough.
How do I put a full routine together?
Shampoo, then either the rinse-out conditioner or a weekly mask, then the leave-in spray on damp hair before styling. Most days you shampoo, condition, and spray the leave-in; once or twice a week swap the conditioner for a hair mask. Use the keratin shampoo when you want the strengthening step, and the keratin leave-in wherever you would use the regular spray.
Which sizes should I buy?
The 120ml leave-in and 240ml masks are good entry or travel sizes, while the 1000ml conditioner and 1L keratin shampoo are the lower-cost-per-use bulk bottles for regular users. If you are new to the brand, start with a smaller leave-in and one conditioner; once you know a product suits your hair, sizing up to the litre bottles is the cheaper long-run route.