Isoi Rose

ISOI is a Korean cosmetics brand that positions itself around transparent, botanical ingredient sourcing. The Bulgarian rose range is its flagship collection, using Rosa damascena extracts sourced from Bulgaria's famous rose-growing valley in Kazanlak. This origin matters because Bulgarian rose otto has a higher concentration of bioactive compounds - including geraniol, citronellol, and nerol - compared to roses grown in less specialised agricultural conditions.

In skincare, rose extract provides antioxidant protection, moisture retention, and mild skin conditioning. It is well-tolerated by most skin types including sensitive skin, making it one of the safer botanical actives to use without patch-testing risk for most people.

The facial range includes several key products. The Bulgarian Rose Moisture Tonic Essence 130ml is the core liquid treatment step, delivering rose water and extract at the toner/essence position. The Rose Daily Cream 50ml is the everyday facial moisturiser in the range. The Rose Original Q10 Eye Cream 15ml adds coenzyme Q10 alongside rose extract for targeted eye-area treatment. The Bulgarian Rose Refresh Mask 80g and its Dawn Rose Mask 80g variant are rinse-off or leave-on mask treatments for intensive use once or twice per week.

Together, these products cover the cleanse-tone-treat-moisturise-eye chain in a consistent rose-extract formulation without requiring mixing in products from separate ingredient approaches.

The collection includes two mask variants. The Bulgarian Rose Refresh Mask 80g is designed for instant refreshing and hydration, suited to use after sun exposure, travel, or dry-air conditions when the skin needs a rapid moisture reset. The Dawn Rose Mask variant (also 80g) targets overnight or morning recovery, typically formulated for use on waking or the night before an event when the skin needs to look its best quickly.

At 80g both are generously sized for a mask - much larger than a single-use sheet mask. They are multi-use, applied as a 10-15 minute treatment and rinsed off or gently removed, and will last several weeks with regular use.

The ISOI Rose body care range runs three products. The Rose Original Body Lotion 200ml is the daily moisturising step, applying the same Bulgarian rose extract philosophy to the body. It absorbs without a heavy residue and is practical for post-shower use on slightly damp skin. The Bulgarian Rose Intensive Sugarcrub 60g is a physical exfoliant using sugar granules in a rose-extract base, suitable for weekly use on rough areas like elbows, knees, and heels. The Rose Original Sponge Soap 70g is a cleansing format that incorporates rose extract into a gentle foam bar.

All three work together as a body routine or can be used individually alongside products from other brands without conflict.

The Rose Orange Lip Balm 5g combines rose extract with orange for a conditioning and mild fragrance lip treatment. At 5g it is a standard lip balm size. The rose extract provides antioxidant conditioning while the orange component contributes a light citrus scent and vitamin-adjacent actives. It applies as a transparent to lightly tinted finish and is suitable as a daily lip moisturiser under lipstick or alone.

The lip balm is a practical addition for those who already use the rose facial or body range and want consistency across their routine. It does not provide SPF, so apply SPF lip protection separately if extended sun exposure is expected.

The Rose Original Shampoo 200ml extends the ISOI rose collection into hair care. Rose extract in shampoos provides scalp soothing properties and adds shine to the hair shaft through conditioning actives alongside the cleansing base. The shampoo is a standard wash-out product rather than a treatment mask or leave-in. At 200ml it is a smaller size suited to testing or travel rather than the primary large-bottle supply for regular use.

Those with colour-treated or chemically processed hair can use the Rose Original Shampoo, as rose extract is not known to strip colour. Confirm compatibility with your specific hair care routine by checking the full ingredient list if you use prescription scalp treatments.

The Bulgarian Rose Moisture Tonic Essence 130ml is the most versatile facial product in the collection. As a tonic essence (a Korean format that bridges toner and essence), it delivers rose extract and hydrating actives at the first liquid step after cleansing. Apply with your palms or a cotton pad while the skin is still slightly damp from cleansing for best absorption.

At 130ml it is a standard toner/essence size for daily use over several weeks. Use it before the Rose Daily Cream in the morning, or before the Q10 Eye Cream and any additional serum layers in the evening. The tonic essence is the anchor product for the ISOI facial range - if you are testing one product from this collection first, this is the appropriate starting point.

Rose extract is particularly well-suited to dry and normal skin types that respond well to antioxidant botanical ingredients without needing concentrated acid or retinol treatments. Sensitive skin types who find synthetic fragrance irritating should check whether the ISOI rose products use fragrance components alongside the natural rose extract, as some formulations may include additional fragrance.

The collection is also a practical choice for those who prefer a coherent ingredient story across their routine rather than mixing many different actives, since every ISOI rose product shares the Bulgarian rose base. The body and hair products make it easy to extend a face-care preference into a fuller personal care kit without needing separate research for each category.