im Meme
IM MEME is a Korean makeup brand that covers a full face look, from base to eyes to cheeks. The range pairs complexion products like the Matful Phoslin Foundation and Wonder Cover Lasting Cushion with multi-use color sticks, balms, and cubes you can swipe on lips and cheeks. There are eyeshadows such as the IMSTIC Shadow Seamer, a Lash Push Fixer Mascara, My Custom Blush, and a Power Magnet Setting Spray to lock it all in. Everything ships from Korea, so you get the real formulas and shade names rather than a substitute.
By Skinsli editorial Updated
Buying guide
How to shop IM MEME makeup
IM MEME is a Korean makeup line that lets you build a whole look from one brand: base, cheeks, eyes, and a setting step to finish. The pieces are made to layer and overlap, with several multi-use products that work in more than one place. The sections below break down each part of the range and how to pick what fits your kit.
What IM MEME makes
IM MEME is a color cosmetics brand, not a skincare line. The catalog here spans complexion, cheek, lip, and eye products, so you can put together a complete face without leaving the brand. It suits anyone who wants a coordinated Korean makeup look or who likes multi-use items that cut down on how much you carry. If you are new to the brand, the foundation and cushion are the easiest entry points.
Foundation and cushion for your base
Two products anchor the base: the Matful Phoslin Foundation 50ml and the Wonder Cover Lasting Cushion 15g. The foundation is the choice when you want more control over coverage and a matte-leaning finish across the whole face. The cushion is the faster, on-the-go option you can pat on with the built-in puff and tuck in a bag for touch-ups. Pick the foundation for full days and the cushion for speed, or keep both for different occasions.
The multi-use color sticks, balms, and cubes
This is where IM MEME leans into versatility. The IIM Multi Stick 7g, Pep Multi Balm 15g, and IIM Multi Cube 7.7g are made to go on lips and cheeks from the same product, so one shade can tie your whole look together. The balm gives a softer, more hydrating finish, while the stick and cube apply more like a creamy color. If you want a low-effort face, these are the products to reach for first.
My Custom Blush for cheeks
The My Custom Blush 6g is the dedicated cheek color in the range when you want more precision than a multi-stick gives. Use it to set the flush after your base and to add definition that lasts through the day. It pairs naturally with the multi-balm on the lips so your cheeks and mouth read in the same family, which is a quick way to make a look feel pulled together.
Eyeshadow and mascara
For eyes, IM MEME offers the IMSTIC Shadow Seamer (including shade 004 Rosecape) and the Aimstick Seamer Shadow 0.9g, both stick-format shadows you can apply straight to the lid and blend with a finger. The Lash Push Fixer Mascara 8g finishes the eye and helps hold lash shape. Stick shadows are forgiving for beginners because there is no brush or palette to manage, and they layer well with the cheek and lip colors elsewhere in the line.
Setting spray to lock the look
The Power Magnet Setting Spray 60ml is the last step. A few mists after your makeup helps everything stay put and knocks back any powdery look on the base. It matters most with cream products like the multi-sticks and balms, which benefit from being set so they wear longer. Keep the 60ml bottle on your vanity for the full routine, since it is a finishing step rather than something you carry.
Sizes and building a starter kit
Sizes here are typical makeup formats: 50ml foundation, 15g cushion and balm, 6 to 8g for the color sticks, mascara, and shadows. If you are starting from scratch, a sensible first kit is one base (foundation or cushion), one multi-stick or balm for lips and cheeks, one stick shadow, and the setting spray. That covers a full face from a single brand and lets you add the blush or a second shade later.
Authentic Korean stock and shades
Every IM MEME product on this page is the genuine Korean retail item sourced from Korea. With makeup that matters for shade accuracy, since a real unit gives you the true color and the exact shade name like Rosecape rather than an unknown match. It also means the formulas wear the way the brand intends, which is the whole point of buying color cosmetics from the source.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
Should I get the Matful Phoslin Foundation or the Wonder Cover Lasting Cushion?
Pick the Matful Phoslin Foundation 50ml if you want more coverage control and a matte-leaning finish for full days. Go with the Wonder Cover Lasting Cushion 15g if you want speed and easy touch-ups with the built-in puff. They do the same job in different ways, so many people own the foundation for events and the cushion for everyday and travel.
Can I really use the IIM Multi Stick and Pep Multi Balm on both lips and cheeks?
Yes, that is exactly what they are built for. The IIM Multi Stick 7g, Pep Multi Balm 15g, and IIM Multi Cube 7.7g are multi-use color you can swipe on lips and cheeks from the same product. Using one shade in both spots is the fastest way to make your look feel coordinated.
What is the difference between the Pep Multi Balm and the IIM Multi Stick?
The Pep Multi Balm gives a softer, more hydrating finish that feels lighter on the lips. The IIM Multi Stick and Multi Cube apply more like a creamy color with a bit more payoff. If you want comfort and sheerness, reach for the balm; if you want more visible color, go for the stick or cube.
Are the IMSTIC Shadow Seamer and Aimstick stick shadows good for beginners?
They are. Stick shadows like the IMSTIC Shadow Seamer (for example shade 004 Rosecape) and the Aimstick Seamer Shadow go straight onto the lid and blend out with a finger, so there is no brush or palette to manage. That makes them forgiving if you are still learning eye makeup, and they pair well with the cheek and lip colors in the line.
Do I need the Power Magnet Setting Spray with IM MEME makeup?
It is optional but useful, especially because so much of the line is cream-based. A few mists of the Power Magnet Setting Spray 60ml after your base, multi-sticks, and shadows helps the look stay put and reduces a powdery finish. If you wear IM MEME through long days, it is worth adding as the final step.
What is a good starter set of IM MEME products?
A simple first kit is one base (the foundation or the cushion), one multi-stick or balm for lips and cheeks, one stick shadow, and the setting spray. That gives you a full face from a single brand without overlap. You can add My Custom Blush or a second shade once you know what you reach for most.
Are these IM MEME shades authentic and shipped from Korea?
Yes. Every IM MEME item we list is the genuine Korean retail product sourced from Korea, so you get the true color and the exact shade name, such as Rosecape, rather than an unknown match. Authentic stock also means the formulas wear the way the brand designed them.