Haaraz Hair
HAARAZ hair care covers the full routine - from biotin-enriched shampoos and treatments to colour-depositing dye sachets and strengthening hair packs. Formulas lean into functional ingredients: biotin for thickness, keratin-support proteins, and conditioning actives that work on chemically treated and natural hair alike. With 30+ products across care and colour, the range suits daily maintenance as well as targeted treatment.
By Skinsli editorial Updated
Buying guide
HAARAZ Hair Care: Shampoos, Treatments and Colour at Skinsli
HAARAZ is a Korean hair care label built around one practical idea: give every hair type what it actually needs, in sizes that make sense for a real routine. The lineup at Skinsli runs to 30+ products - biotin-boosted shampoos, deep-conditioning treatments, salon-grade hair packs, and at-home dye sachets that deposit colour without a full colouring kit. Whether you are maintaining healthy hair or repairing damage from bleach or heat styling, there is a place to start.
What Is HAARAZ?
HAARAZ is a South Korean hair care brand that positions itself in the mid-professional segment - not a drugstore brand, but not salon-exclusive either. Products are formulated for at-home use with professional-level actives, and the flagship Hair Wrap Plus Biotin line has become a fixture in Korean online beauty communities for its cost-to-result ratio.
The brand ships in generous sizes (typically 1000 ml) so the cost per wash stays low even when you are using a treatment-weight shampoo every day.
Hair Wrap Plus Biotin: The Core Line
The Hair Wrap Plus Biotin range is the centre of the HAARAZ catalogue. It includes shampoo and treatment in three scent variants - White Musk, Baby Powder, and Muskifloral - each at 1000 ml. Biotin (vitamin B7) is added to support the appearance of thicker strands over time with consistent use.
Shampoo and treatment are designed to be used as a pair. The shampoo cleanses without stripping colour-treated or highlighted hair; the treatment follows to restore softness and detangle. For extra recovery after heat styling or chemical processing, the LPP Hair Pack (1000 ml) slots in once or twice a week as a substitute for the treatment step.
LPP Hair Pack: Deep Repair Treatment
The HAARAZ LPP Hair Pack 1000ml is a leave-on-style deep conditioner based on LPP (Low-Molecular Protein Polypeptide) technology. Low-molecular proteins penetrate the hair cortex rather than sitting on the surface, which means the repair effect is structural rather than purely cosmetic.
How to use it: apply after shampooing on towel-dried hair, leave for 5-10 minutes, rinse thoroughly. On especially porous or over-processed hair, a steam cap or warm towel wrap during the waiting time improves absorption. Most users see a difference in softness and combability after the first or second use.
Dye Sachets: Colour Without the Commitment
HAARAZ makes two types of at-home colour sachets: the Ampoule Shampoo Dye Satch and the Shampoo Dye Satchel, both available in Black and Natural Brown, sold in 10-piece packs. These are deposit-only, meaning they add pigment without lifting the natural base - they work best on pre-lightened hair or to refresh faded colour.
Each sachet is a single-use application sized for one wash. The process is simple: apply in place of your regular shampoo, work into a lather, leave for a few minutes, and rinse. There is no developer and no mixing. The colour builds gradually over several uses and fades cleanly as hair grows out, making it a lower-stakes option than permanent dye for anyone experimenting with tone.
Volume Hair Fixer: Styling Support
The HAARAZ Volume Hair Fixer 250ml rounds out the range as a styling product. It is aimed at adding lift and body at the root and mid-lengths without leaving residue or heaviness. Apply to damp hair before blow-drying, or work a small amount through dry hair for same-day hold.
It pairs naturally with the biotin shampoos since both target the same concern - visible volume and density - from different angles: one nutritional, one mechanical.
Choosing a Scent: White Musk, Baby Powder, Muskifloral
HAARAZ Hair Wrap Plus Biotin comes in three fragrance versions, and all three share the same formula - the only difference is the scent. This matters if you layer fragrances or prefer a neutral hair-care smell after washing.
- White Musk: clean, soft, slightly powdery - the most neutral of the three and the most versatile.
- Baby Powder: warm and comforting, leans a little sweeter - popular for home use and everyday routines.
- Muskifloral: a floral-musk blend with more presence - closer to a light personal fragrance.
If you are unsure, start with White Musk. It is the least likely to conflict with a separate perfume or body care product you are already using.
Which Products for Which Hair Type
HAARAZ products perform across a range of hair types, but some pairings work better than others:
- Fine or flat hair: Volume Hair Fixer + biotin shampoo (White Musk or Baby Powder). Avoid heavy leave-in treatments that weigh the hair down.
- Dry or damaged hair: LPP Hair Pack weekly, biotin treatment as the everyday conditioner. Any scent variant works here.
- Colour-treated hair: Biotin shampoo (gentle, sulphate-balanced formula) + LPP pack for recovery. Avoid the dye sachets until colour has fully settled to prevent unpredictable tone shifts.
- Normal hair maintaining colour: Dye sachets every 2-3 washes to keep tone fresh, with the regular biotin shampoo between sessions.
Building a Weekly Routine with HAARAZ
A practical weekly routine using the HAARAZ range might look like this:
- Every wash (2-4 times per week): Hair Wrap Plus Biotin Shampoo → Hair Wrap Plus Biotin Treatment. Rinse treatment fully.
- Once per week: Substitute the treatment step with LPP Hair Pack. Leave on for 5-10 minutes under a shower cap before rinsing.
- Colour maintenance (as needed): Swap one regular shampoo wash for a Dye Satch session when you notice tone fading.
- Styling days: Apply Volume Hair Fixer to damp roots before blow-drying.
The 1000 ml shampoo and treatment sizes last two to four months at this cadence for one person, which makes the cost per use quite low relative to salon alternatives.
Authenticity and Sourcing
All HAARAZ products at Skinsli are sourced directly from authorised Korean distributors and shipped to our US warehouse. Products carry Korean ingredient labelling as required by the originating market, and we include English translations in our product descriptions.
HAARAZ is not widely distributed outside of East Asia, so purchasing through a specialist Korean beauty retailer like Skinsli is currently the most reliable way to access the full range in the US.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What does LPP mean in the HAARAZ Hair Pack?
LPP stands for Low-Molecular Protein Polypeptide. The low molecular weight means the proteins are small enough to pass through the hair cuticle and work inside the cortex rather than just coating the surface. This makes it more effective for structural repair on porous, bleached, or heat-damaged hair compared with standard conditioners that sit on top.
Does the biotin in HAARAZ shampoos actually help with hair growth?
Biotin (vitamin B7) in a topical product is not the same as taking it as a supplement. Applied externally, it supports the appearance of thicker, stronger-looking strands and can reduce breakage over time with consistent use, but it does not meaningfully reach the follicle to stimulate growth the way an oral supplement or scalp treatment might. For visible improvement in density, use the shampoo regularly and pair it with the treatment or hair pack for best condition.
Will the Dye Satch sachets work on dark natural hair?
The HAARAZ dye sachets are deposit-only - they add pigment but do not lift the natural base. On unbleached dark hair (level 3-4), Black may deepen and add shine, but Natural Brown will not read as a visible colour change. For the colour to show as a warm brown, hair generally needs to be lightened to at least a level 6-7 first. On already-lightened or faded colour, both shades work well.
How many dye sachets do I need per application?
Each sachet is a single-use portion sized for one standard wash. For short to medium-length hair, one sachet is enough. For longer or thick hair, you may need two to get full coverage. The 10-piece pack gives enough for about 5-10 sessions depending on hair length. Apply it in the shower in place of your regular shampoo, lather well, leave for 3-5 minutes, and rinse.
What is the difference between the HAARAZ shampoo and the treatment?
The shampoo cleanses the scalp and strands, removing buildup while being gentle enough for regular use on colour-treated hair. The treatment is a rinse-out conditioner that applies after shampooing - it restores softness, detangles, and seals the cuticle. They are formulated to work together, but you can use either with a different complementary product if you prefer.
When should I use the LPP Hair Pack instead of the regular treatment?
The LPP Hair Pack is a once- or twice-weekly intensive treatment, not an everyday conditioner. Use it when hair feels dry, brittle, or rough after heat styling, chemical colouring, or bleaching. Apply after shampooing, leave on for 5-10 minutes (longer for very porous hair), then rinse. On non-damaged days, the regular biotin treatment is fine as your everyday conditioner - the pack is for repair, not daily maintenance.
Which HAARAZ scent variant should I start with?
White Musk is the safest starting point - it is clean and neutral, unlikely to clash with a fragrance you already wear. Baby Powder is warmer and a little sweeter, popular for everyday home use. Muskifloral has more presence and leans floral - it tends to linger in hair through the day. All three have the same formula, so the choice is entirely about fragrance preference.
Is the HAARAZ Volume Hair Fixer suitable for fine or thin hair?
Yes, it is specifically useful for fine or flat hair. Apply a small amount (a 10-cent-coin-sized squeeze) to damp roots and mid-lengths before blow-drying, then style as usual. Avoid applying to the ends as it can make tips look limp. For very fine hair, start with a smaller amount and build up if needed - the product is meant to add lift, not create heaviness.
How long does a 1000ml HAARAZ shampoo or treatment last?
At a typical frequency of 3-4 washes per week for one person, a 1000ml shampoo lasts roughly 2-4 months depending on hair length and the amount used per wash. Short hair uses around 5-8 ml per wash; long thick hair can use 15-20 ml. The treatment lasts about the same. The large format is one of the reasons HAARAZ represents good value compared with salon-priced alternatives.
Is the HAARAZ biotin shampoo safe for colour-treated hair?
Yes. The Hair Wrap Plus Biotin shampoos are formulated to be gentle on colour-treated hair. They do not contain high concentrations of stripping sulphates that would aggressively fade artificial pigment. For best colour longevity, wash in cool water, limit wash frequency where possible, and follow with the biotin treatment or LPP Hair Pack to keep the cuticle sealed.
Why is HAARAZ easier to find at Skinsli than other US retailers?
HAARAZ distributes primarily through the Korean market and is not available through mainstream US grocery, pharmacy, or department-store channels. Skinsli sources directly from Korean distributors and brings a curated range of Korean hair care brands - including the full HAARAZ lineup - to US customers. That means you can access the 1000 ml sizes and the full colour-satch range without importing individually.