Fruitland Hair
Fruitland is a Korean hair care brand with a comprehensive range spanning treatment, styling, and hair color. The hair collection on skinsli has 88+ products including the Confum Argan Hair Treatment and Hair Glaze series, the Black Bean and Pearl fruit wax hair dyes, large-format Hair Lotion (600ml) and Hard Hair Gel (600ml) for daily styling, the Total Hair Serum (500ml), and the Hair Coating Essence. The range covers the full hair routine from color to treatment to daily styling in formats sized for both professional and home use.
By Skinsli editorial Updated
Buying guide
Fruitland Hair: Complete Range Guide from Color to Styling
Fruitland is a South Korean hair care brand with a broad product range that covers every major hair care step: color, treatment, styling, and daily maintenance. With 88+ products in stock on skinsli, the Fruitland hair collection is one of the more complete Korean hair ranges available on the site. The brand serves both home users and professionals, with large-format products (400-600ml) designed for frequent use. This guide covers the main product families and how they fit into a hair care routine.
Confum Series: Argan Treatment and Hair Glaze
The Confum line is Fruitland's primary treatment and finishing series:
Confum Argan Hair Treatment (200g): A deep conditioning treatment specifically for damaged hair. The "Argan" in the name indicates argan oil as the key conditioning active - argan is rich in oleic acid, linoleic acid, and vitamin E, which penetrate the hair shaft to repair chemical and thermal damage. This treatment is applied after shampooing, left on for 5-10 minutes before rinsing. At 200g, it provides approximately 20-30 single applications for medium-length hair. Best suited to bleached, colored, or heat-styled damaged hair.
Confum Hair Glaze (400ml and 600ml): Hair glaze is a finishing product applied to styled, dry or damp hair to add shine, smooth the cuticle, and enhance color vibrancy. Glazes differ from hair sprays in that they add a reflective coating rather than a holding film - they are conditioning rather than structuring. The Fruitland Confum Hair Glaze is available in 400ml and 600ml, making it practical for daily or regular use. Apply to dry or towel-dried hair, distribute through the mid-lengths and ends, and style as normal. The glaze effect is noticeable immediately - the hair looks shinier and feels smoother to the touch.
Hair Dye Range: Pearl Color and Black Bean
Fruitland offers two distinct hair coloring product types:
Fruit Wax Hair Color Pearl (Pearl Pearl Hair Color): A wax-formula hair dye that incorporates pearl extract alongside the coloring agents. Pearl in hair dye provides a luminous, light-reflective finish to the color - the "Pearl" shade family suggests ultra-light blonde or silver-toned colors with a luminous sheen. Wax-formula dyes have a different application texture from cream dyes - they are waxy and spreadable rather than fluid, and some users find them easier to apply evenly. The pearl extract also provides conditioning benefit during the coloring process, reducing post-color dryness.
Black Bean Hair Dye: A natural-ingredient-positioned hair dye using black bean extract alongside the standard hair dye chemistry. Black beans contain anthocyanins that provide a natural dark pigment reinforcement alongside the chemical colorant. Black bean hair dyes are popular for natural black or dark brown coverage with a softer-looking result and a conditioning profile from the bean proteins. This variant suits people who want conventional dark hair coverage with a natural ingredient story.
Hair Lotion (600ml)
The Fruitland Hair Lotion is a large-format leave-in conditioning lotion for daily hair softening and moisture maintenance. At 600ml, it is sized for daily use across an extended period - approximately 2-4 months for a single user with medium-length hair depending on how much is applied per session.
Hair lotions are lighter than treatments and heavier than serums - they provide ongoing conditioning between wash days, reduce frizz and flyaways on dry days, and help maintain softness after shampooing. Apply to damp hair after toweling off, or to dry hair as a detangling and softening step on non-wash days. The large format makes it economical for people who apply it daily.
Hard Hair Gel (600ml)
The Hard Hair Gel is a maximum-hold styling gel in a 600ml format. Hard gels create a firm, structured hold that keeps styles in place through humidity and movement. At 600ml, this is a professional-volume product suited to barbershops, salons, or heavy personal use.
Hard gels are best applied to damp hair before styling, or to dry hair for a slicker, more defined look. Wet-look styles, pompadours, slicked back styles, and defined curls or waves are typical applications for a hard gel. The product should be applied sparingly to avoid buildup - a small amount goes a long way with a maximum-hold formula. At 600ml, the bottle provides hundreds of individual applications for home use.
Total Hair Serum (500ml)
The Total Hair Serum is a comprehensive leave-in treatment serum covering multiple hair care functions: smoothing, conditioning, frizz control, and protection. At 500ml, it is the economy-size version of what is typically a 50-100ml product category in premium hair care brands. The large format reflects Fruitland's value-oriented positioning.
A "total" serum is designed to replace multiple single-function products - instead of buying a separate frizz control, heat protectant, and shine serum, a total serum attempts to provide all of these benefits in one product. Apply to towel-dried hair before blow-drying for heat protection, or to dry hair for frizz control and shine.
Hair Coating Essence (100ml)
The Hair Coating Essence is a concentrated essence at 100ml that creates a protective coating on the hair shaft. "Coating" refers to the film-forming effect: the essence polymers wrap around the hair cuticle to smooth it, reduce porosity, and protect against environmental damage and heat. It is applied to damp or dry hair in a small amount - a few drops or pumps - before or after styling.
Hair coating essences are particularly useful for chemically treated hair (bleached, colored, permed) where the cuticle has been damaged and is more porous than healthy hair. The coating effect seals the cuticle temporarily, reducing the appearance of damage and protecting against further moisture loss. At 100ml, the Fruitland Coating Essence is at a practical size for consistent daily use.
Building a Complete Hair Routine with Fruitland
Fruitland's range covers every phase of a hair care routine. A complete routine might look like:
- Wash: Shampoo (Fruitland shampoo from the broader range)
- Treat: Confum Argan Hair Treatment on damaged hair, 2-3 times per week
- Condition leave-in: Hair Lotion (600ml) applied to towel-dried hair for daily softness
- Protect + finish: Hair Coating Essence (100ml) applied before heat styling
- Serum: Total Hair Serum (500ml) before blow-drying or to dry hair for frizz control
- Style hold: Hard Hair Gel (600ml) for structured styles requiring maximum hold
- Shine finish: Confum Hair Glaze (400ml or 600ml) on finished, dry styled hair
Not every step is needed in every routine - the Confum Argan Treatment is for damaged hair only; the gel is for hold-focused styles. The Hair Lotion and Total Serum are the most broadly applicable daily products from the range.
About Fruitland
Fruitland is a South Korean hair care and hair color brand known for large-format, value-oriented products sold through both professional and retail channels. The brand name reflects its use of natural and fruit-derived ingredients alongside professional formulas. On skinsli, Fruitland is one of the larger single-brand hair care collections, with 88+ products in stock covering the full spectrum from color to styling. All products are manufactured in South Korea.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
Is the Fruitland Confum Argan Hair Treatment good for bleached hair?
Yes. The treatment is specifically labeled for damaged hair only, and bleached hair is one of the most common forms of chemical hair damage. Argan oil penetrates the damaged hair shaft to restore lipids lost during the bleaching process, smooth the cuticle, and reduce breakage. Apply after shampooing to towel-dried hair, leave for 5-10 minutes, then rinse. Use 2-3 times per week rather than every wash to allow the hair to benefit from the treatment without becoming over-conditioned and limp.
What is the difference between the Fruitland Confum Hair Glaze and the Total Hair Serum?
The Confum Hair Glaze is a finishing product applied to dry, styled hair to add shine and smooth the cuticle - think of it as a final polish step. The Total Hair Serum is a multi-function leave-in applied to towel-dried hair before styling, providing frizz control, heat protection, and conditioning as a base layer. Use the serum before blow-drying for pre-style care; use the glaze after styling is complete for the finishing shine effect. They serve different points in the routine rather than competing.
Is the Fruitland Black Bean Hair Dye more natural than standard hair dye?
It contains natural black bean extract as an additional ingredient, but it is still a conventional chemical hair dye. The black bean extract provides anthocyanin pigment reinforcement and protein conditioning, which gives the result a softer appearance and slightly better hair condition post-color than a purely synthetic dye. It is not a henna or purely natural dye and does still contain the standard dye chemistry (PPD or similar). A patch test is required before use, same as with any chemical hair dye.
What color does the Fruitland Pearl Hair Dye produce?
The Pearl shade family in hair color refers to ultra-light blonde or silver-toned colors with a luminous, light-reflective finish. Achieving a true pearl result typically requires starting from light hair - the wax-formula dye will deposit the pearl pigment, but on dark hair the underlying dark pigment will dominate. On already-light or bleached hair, the Pearl shade provides a silver-blonde or icy pearl finish with the characteristic luminous sheen from the pearl extract in the formula.
Is the 600ml Fruitland Hard Hair Gel practical for home use?
Yes, for regular daily users or households with multiple users. At a typical daily application of 5ml for a styled look, 600ml provides approximately 120 uses - about 4 months of daily use for one person. For people who use gel every day, the 600ml is more economical than buying smaller sizes repeatedly. Store upright in a cool, dry location; the pump dispenser makes it easy to use despite the large format.
How do I apply the Fruitland Hair Lotion?
Apply to towel-dried hair after washing. Pour a coin-sized amount into your palm, rub between your hands, then work through the mid-lengths and ends of the hair - avoid the scalp if your hair is prone to oiliness at the root. Comb through gently to distribute evenly, then blow-dry or air-dry as normal. On non-wash days, a small amount on dry hair can reduce flyaways and restore softness without making hair look greasy.
Does the Fruitland Hair Coating Essence protect against heat styling?
It provides some thermal protection through its film-forming coating on the hair cuticle, but it is not a dedicated heat protectant with ingredients like dimethicone specifically engineered for high-temperature resistance. For regular light heat styling (below 180°C), the coating provides adequate protection. For high-heat styling (flat irons above 200°C), a dedicated heat protectant spray combined with the Coating Essence is a safer approach to fully protect chemically treated or damaged hair.
How much of the Fruitland Total Hair Serum should I use?
Despite the 500ml size, the amount used per application is small - a pump or two (approximately 2-5ml) is sufficient for shoulder-length hair. Dispense into palms, rub together, then work through the mid-lengths and ends before blow-drying. Using too much serum weighs the hair down and makes it look greasy. The 500ml size is generous specifically because of the daily-use frequency, not because you should use large amounts per application.
Are Fruitland products on skinsli authentic Korean products?
Yes. Skinsli sources Fruitland products as authentic Korean cosmetics manufactured in South Korea. All products are imported with standard Korean cosmetics safety labeling compliant with Korean Food and Drug Safety Ministry regulations.
How is the Fruitland Fruit Wax Hair Color different from cream hair dye?
The wax formula has a thicker, more spreadable consistency than a standard liquid cream dye. Wax-formula dyes do not drip as easily during application, which some users find easier to work with. The texture also makes it practical for applying to specific sections without the product running into adjacent areas. The wax base also tends to leave the hair feeling slightly more conditioned after the color process than a standard liquid dye, because of the emollient properties of the wax component.