Fruitland Confum
Confum is Fruitland's dedicated professional hair care sub-brand, with 46+ products on skinsli spanning the full treatment-to-styling pipeline. The range includes the Confum Argan Hair Conditioner (750ml), Two-Face Treatment (530ml dual-action formula), Total Hair Rinse (950ml economy), Curling Essence (160ml/160g), Hair Milky Lotion (400ml), Total Hair Serum (500g), Hair Glaze (400ml and 600ml), and Speed Hair Color. Confum products are consistently oversized relative to standard retail packaging, making them cost-effective for daily or high-frequency use.
By Skinsli editorial Updated
Buying guide
Fruitland Confum: Complete Product Line Guide
Confum is the professional hair care sub-brand within Fruitland's lineup. Where the broader Fruitland range covers multiple hair care segments, Confum is focused on treatment and styling in large, professional-volume formats. With 46+ products in stock on skinsli - from the 950ml Total Hair Rinse to the 530ml Two-Face Treatment - the Confum line provides economical, consistent hair care across cleaning, conditioning, treatment, styling, and color. This guide covers each product family and its place in a complete hair routine.
What Is the Confum Line?
Confum is Fruitland's premium sub-brand, positioned for professional or semi-professional use alongside home use by serious hair care consumers. The defining characteristics of Confum products are their large formats - most products are 400ml and above, with some reaching 750ml and 950ml - and their focus on repair, conditioning, and performance styling rather than basic entry-level care.
The name "Confum" appears to be a Fruitland-specific brand name rather than a descriptor. Across the line, argan oil is a recurring active ingredient - the Argan Hair Conditioner and Argan Hair Treatment both center argan as the primary conditioning active. This creates a cohesive ingredient identity across the Confum range.
Confum Argan Hair Conditioner (750ml)
The Confum Argan Hair Conditioner at 750ml is the largest conditioner format in the Confum range. Conditioner is the step applied after shampooing and left on for 2-3 minutes before rinsing, providing slip for detangling and depositing conditioning agents on the hair cuticle. Argan oil-based conditioners are effective at restoring softness and shine to hair that is dry, coarse, or chemically treated.
At 750ml, this conditioner provides approximately 100-150 single uses for medium-length hair - roughly 3-5 months of daily use. The size makes it one of the most economical conditioners in the Confum range on a per-use basis. It is suited to all hair types as a daily rinse-out conditioner, with dry and damaged hair benefiting most from the argan oil content.
Confum Total Hair Rinse (950ml)
The Confum Total Hair Rinse is the largest product in the Confum range at 950ml. A "hair rinse" in professional terminology can refer to either a rinse-out conditioner or a final acid rinse used after conditioning to close the cuticle and restore pH. In Fruitland's Confum line context, the Total Hair Rinse is likely a comprehensive rinse-out conditioner covering the full spectrum of conditioning functions: moisturizing, detangling, smoothing, and cuticle sealing.
The "Total" name mirrors the Total Hair Serum, suggesting a multi-function product rather than one targeted at a single concern. At 950ml, this is primarily practical for salons, barbershops, or high-frequency home users. For a single person washing hair 3-4 times per week, 950ml provides approximately 6-8 months of use.
Confum Two-Face Treatment (530ml)
The Two-Face Treatment is one of Confum's more distinctive products. "Two-Face" typically refers to a dual-phase or two-component product - either a product that separates into two visible layers (oil and water phases) that need to be shaken before use, or a product that serves two distinct purposes (such as both a scalp treatment and a hair length conditioner, or a treatment that works differently on wet and dry hair).
At 530ml, this is a generous treatment format. Dual-phase hair treatments are popular in Korean professional care because they combine water-soluble conditioning agents with oil-soluble actives in a single product - the water phase provides humectancy and the oil phase provides emolliency and cuticle sealing. If two distinct layers are visible in the bottle, shake vigorously before each use to mix the phases before application.
Apply to towel-dried hair after shampooing, leave for 3-5 minutes, then rinse thoroughly.
Confum Curling Essence (160ml / 160g)
The Confum Curling Essence is a styling product for defining and enhancing natural waves and curls. Available in both a 160ml liquid and 160g cream formats, the curling essence is applied to damp hair to support the hair's natural curl pattern during drying. The formula contains film-forming polymers and conditioning agents that hold curl shape while reducing frizz, providing definition without the crunchiness of a gel.
The liquid and cream formats offer different application experiences: the liquid is more suitable for loose waves or fine curly hair where the lighter formula does not weigh down the curl; the cream (160g) is better for thicker or denser curl patterns that need more product to define and hold shape. Both are used the same way: apply to damp, towel-dried hair by scrunching upward, then air-dry or diffuse without touching until dry.
Confum Hair Milky Lotion (400ml)
The Hair Milky Lotion is a leave-in moisturizing lotion for daily hair conditioning. "Milky" describes the texture - a white, opaque emulsion with a milk-like consistency. Milk-based formulations use protein fractions from milk (or milk-mimicking synthetic proteins) alongside emollient lipids to provide conditioning that both adds moisture and strengthens the hair protein structure.
At 400ml, the Hair Milky Lotion is designed for daily use. Apply to towel-dried hair after washing, distribute through the mid-lengths and ends, and style as normal. On non-wash days, a small amount applied to dry hair can reduce static and restore softness. The milky texture is absorbed without leaving a greasy residue, making it a practical daily step for most hair types.
Confum Speed Hair Color
The Confum Speed Hair Color is Fruitland's professional-line hair dye under the Confum brand. "Speed" in the product name typically refers to a faster processing time than standard hair colors - some professional dyes are formulated to develop fully in 15-20 minutes compared to the standard 25-45 minutes. Speed formulas are practical for busy salon environments where chair time is a priority.
As a Confum-line product, the Speed Hair Color is positioned as a professional or semi-professional colorant rather than a consumer box dye. The formula is designed with conditioning ingredients alongside the color chemistry to reduce post-color dryness and keep the hair in good condition after coloring.
Confum Hair Glaze (400ml and 600ml)
The Confum Hair Glaze - available in both 400ml and 600ml - is the finishing product in the Confum line. It is applied to dry, styled hair as a final shine and smoothing step. The glaze creates a light coating on the hair surface that reflects light for a high-shine, polished finish while simultaneously reducing frizz and flyaways.
Unlike a hairspray, the glaze does not hold style structure - it is a finishing treatment for already-styled hair, not a setting product. Apply a small amount to the palms, smooth between hands, then lightly press through the hair ends and any frizzy areas. Avoid applying to the roots as it will weigh down the volume at the scalp.
At 400ml and 600ml, the Confum Hair Glaze is sized for consistent daily use or professional applications.
The Confum System as a Full Hair Routine
The Confum line is designed as an integrated system that covers every step of a professional hair care routine:
- Wash: Shampoo (from the broader Fruitland range)
- Rinse conditioning: Confum Argan Hair Conditioner (750ml) or Total Hair Rinse (950ml)
- Deep treatment: Confum Two-Face Treatment (530ml), 2-3 times per week
- Leave-in moisture: Confum Hair Milky Lotion (400ml) on towel-dried hair
- Total serum base: Confum Total Hair Serum (500g) before heat styling
- Curl definition: Confum Curling Essence (160ml or 160g) for wavy/curly styles
- Finishing shine: Confum Hair Glaze (400ml or 600ml) on dry styled hair
- Color: Confum Speed Hair Color when retouching or changing color
Not every step is needed daily - the deep treatment is used 2-3 times per week; the glaze and serum are on styling days. The rinse conditioner and Milky Lotion are the daily-use products.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What is the Fruitland Confum line?
Confum is Fruitland's professional hair care sub-brand, positioned for high-frequency use and treatment-focused hair care. The line is characterized by large-format products (most are 400ml-950ml), argan oil as a recurring active, and a complete system covering conditioning, treatment, styling, and color. It is available for both professional and home use.
What is the difference between the Confum Argan Conditioner and the Total Hair Rinse?
Both are rinse-out conditioning products, but with different focuses. The Argan Hair Conditioner (750ml) is built around argan oil as the primary conditioning active - best for dry, coarse, or chemically damaged hair where lipid replenishment is the priority. The Total Hair Rinse (950ml) is a more comprehensive formula covering multiple conditioning functions. Choose the Argan Conditioner for specifically damaged or dry hair; choose the Total Hair Rinse for general daily conditioning across a variety of hair types.
Do I need to shake the Confum Two-Face Treatment before use?
If the product separates into two visible layers (oil and water), yes - shake vigorously before each use to mix the phases. This is standard for dual-phase products. Apply to towel-dried hair after shampooing, leave on for 3-5 minutes, then rinse thoroughly. If the product does not visibly separate, it is a single-phase product and no shaking is needed.
Should I use the Confum Curling Essence liquid (160ml) or cream (160g) format?
The liquid format suits loose waves and fine or thin curly hair where a lighter product is needed to define curls without weighing them down. The cream format (160g) suits thicker, coarser, or denser curl patterns that need more product to hold shape and definition. If you have fine wavy hair, start with the liquid; if you have thick, coily, or densely curly hair, the cream is likely the better match.
Is the Confum Total Hair Rinse 950ml practical for home use?
Yes, for regular daily users or households with multiple people sharing the product. At 3-4 washes per week with a standard conditioner amount (15-20ml per use), 950ml lasts approximately 6-8 months for a single user. It is the most economical format in the Confum conditioner range per application. The size requires adequate shower shelf or floor space; a pump dispenser cap (sold separately or sometimes included) makes it easier to use from a floor position.
How much faster is the Confum Speed Hair Color than standard dye?
Speed hair colors typically process in 15-25 minutes versus the standard 30-45 minutes. The exact processing time for the Confum Speed Hair Color depends on the specific shade and developer volume - refer to the product instructions for the exact timing. Speed formulas are particularly useful for root touch-ups where you only need to process the regrowth area rather than the full length of the hair.
Can I use the Confum Hair Milky Lotion every day?
Yes. The Hair Milky Lotion is designed for daily use as a leave-in moisturizing step after washing. Apply to towel-dried hair before drying or styling. On non-wash days, a small amount can be applied to dry hair to reduce static and restore softness. The milky texture is light enough for most hair types without causing buildup, though fine or thin hair may want to use it only on wash days to avoid over-conditioning at the roots.
Does the Confum Hair Glaze hold style like a hairspray?
No. The Hair Glaze is a finishing product for shine and frizz control on dry, already-styled hair - it does not hold structure or keep styles in place through movement. For hold, use the Fruitland Hard Hair Gel (available in the broader Fruitland range) or a hairspray. For shine as a finishing touch after hold products have set the style, apply the Confum Hair Glaze on top. The two products serve different purposes and can be used together in the same routine.
Is the Confum Argan Conditioner too heavy for fine hair?
Argan oil-based conditioners can be on the heavier side for very fine hair if over-applied. For fine hair, use a smaller amount than you would with thicker hair, concentrate it on the mid-lengths and ends, and avoid the roots and scalp entirely. Rinse thoroughly. If you find the conditioner is weighing down fine hair even with these adjustments, the Confum Hair Milky Lotion as a light leave-in may be a better daily-use alternative, with the Argan Conditioner reserved for weekly deep conditioning sessions.
Do I need a patch test for the Confum Speed Hair Color?
Yes. All chemical hair dyes, including the Confum Speed Hair Color, require a patch test before use. Apply a small amount of the mixed dye and developer behind the ear or on the inner arm 48 hours before full application. Check for redness, itching, or swelling. Hair dye allergies can develop even if you have used other dyes previously without reaction. Do not skip the patch test.
Are Fruitland Confum products on skinsli authentic Korean products?
Yes. Skinsli sources Fruitland Confum products as authentic Korean cosmetics manufactured in South Korea, imported with standard Korean cosmetics safety labeling compliant with Korean Food and Drug Safety Ministry regulations.