Frankly

Frankly focuses on facial skincare. The catalogue includes targeted serums such as the Closure Serum, Vitabam Serum, Hay Day Serum, and Betaine 10 Serum, two retinol creams at different strengths, a Butter Sauteed Cream moisturizer, a 200ml Deep Cleansing Oil, and the Shikahai Sun Cream. It is a compact range that still covers most steps of a routine.

Serums are the core of Frankly. The Betaine 10 Serum leans on betaine, a humectant that helps hold water in the skin, making it a good pick for dryness. The Vitabam and Hay Day serums and the Closure Serum target their own concerns; check each product page for the active focus. All four come in a 30ml bottle, so they are easy to slot into an existing routine without committing to a large size.

Frankly offers retinol at two strengths: the Retinol 0.1 Cream 30ml and the Retinol 0.3 Cream 20ml. If you are new to retinol or have sensitive skin, start with the 0.1 and use it a couple of nights a week before building up. The 0.3 is the stronger option for skin that already tolerates retinol. Either way, apply at night and pair with daily sun protection, since retinol can make skin more sun-sensitive.

The Butter Sauteed Cream comes in 30ml and 80ml sizes and works as the moisturizing step that seals in your serums. The 200ml Deep Cleansing Oil sits at the start of a routine, lifting sunscreen, makeup, and the day's grime before a water-based cleanser. Together they bookend the treatment steps: cleanse first, treat in the middle, moisturize at the end.

The Shikahai Sun Cream 50ml is the daytime finish to a Frankly routine. Sunscreen is the step that protects the work the serums and retinol are doing, so apply it every morning as the last layer before makeup. Reapply through the day if you are outdoors. If you use the retinol creams at night, daily sunscreen is not optional.

A simple order works well: cleansing oil, then a water cleanser, a treatment serum, the Butter Sauteed Cream, and sun cream in the morning; the same minus sunscreen plus retinol at night. You do not need every product at once. Pick a serum for your main concern, add the moisturizer and sun cream, and bring in retinol once your skin is settled.

Dry skin tends to like the betaine serum and the richer Butter Sauteed Cream. Skin chasing renewal or texture can lean on the retinol creams at the strength it tolerates. Oily or combination skin may prefer lighter serum layers and a thinner application of cream. Start low and slow with any active, and patch test before adding something new to your face.

Frankly keeps sizes practical: 30ml serums, a 50ml sun cream, and the Butter Sauteed Cream in both 30ml and 80ml. The smaller cream is a low-risk way to try the texture before moving to the 80ml. The 200ml cleansing oil is the bulk item, which makes sense for a step you use every day. Buy the trial sizes first if you are unsure how a product suits you.

Every Frankly product we list ships from Korea, the brand's home market, so the formulas match what is sold there. We carry 16+ Frankly items and update stock as it comes available. If a size or product you want is out, it is worth checking back before assuming it is discontinued.