Etude my
The ETUDE 'My' collection groups the brand's most personalizable makeup and beauty tool items-products where the name includes 'My' as part of ETUDE's signature playful naming convention. The 28 products in stock span eye makeup (Look At My Eyes eyeshadow, Oh My Line eyeliner, Oh My Lash mascara and topcoat), lash care (My Lash Serum in 9g and 18g), lip accessories (Dear My Lipstok Case), and professional tools (My Beauty Tool brushes and cuticle pusher). Together they cover the precision makeup and care steps that complement ETUDE's broader skincare and base makeup lines.
By Skinsli editorial Updated
Buying guide
ETUDE My Collection: Eye Makeup, Lash Serums, and Beauty Tools
ETUDE's 'My' product range brings together the brand's eye-focused makeup, lash care, and precision beauty tools. The naming convention-My Lash, Look At My Eyes, Oh My Line-is characteristic of ETUDE's playful brand voice. Behind the names are practical, well-developed products: the Oh My Line eyeliners have been consistent top-sellers in Korean makeup, and the My Lash Serum is ETUDE's dedicated lash-strengthening treatment. This guide covers each product family and how to use them.
Oh My Line (5ml): ETUDE's Liquid Eyeliner
The Oh My Line (5ml) is a liquid eyeliner in ETUDE's signature slender applicator format. Liquid liners from ETUDE have been a consistent category leader in Korean cosmetics-the formula balances precision (fine tip, controlled ink flow) with pigment density that photographs as true black rather than dark gray.
Application technique: rest the hand holding the liner on your cheek or chin for stability. Draw from the inner corner outward in a single slow stroke for a thin line, or in short overlapping strokes for a thicker line. Let dry completely-approximately 30 seconds-before opening the eye fully or applying eyeshadow on top. Don't rub when dry; the line can smudge before it fully sets.
The formula is water-resistant enough for normal wear and some sweat, but not waterproof-it removes with micellar water or an oil-based cleanser without excessive rubbing.
Look At My Eyes (2g): Eyeshadow Singles
Look At My Eyes is ETUDE's long-running line of individual eyeshadow pans (2g each). The line is known for its extensive shade range across different finish types (matte, shimmer, glitter), which allows building custom palettes by buying individual shades rather than full palettes. The 2g format is standard for Korean eyeshadow singles-smaller than Western palettes but sized for concentrated use rather than casual swatching.
The formula in the Look At My Eyes line prioritizes pigmentation over blendability-the colors are vivid but require a light touch when blending to prevent overworking the formula. A primer or concealer on the eyelid improves both pigmentation and longevity.
Watts In My Eyes (2g): The Glitter Variant
Watts In My Eyes (2g) is ETUDE's glitter eyeshadow variant within the same single-pan format as Look At My Eyes. The difference is particle size and formula base: Watts uses chunky glitter particles in a clear gel base rather than pressed powder pigment. The gel carrier makes the glitter stick rather than fall onto the cheeks during wear.
Application: apply a primer or a layer of matte eyeshadow first. Use a flat synthetic brush or fingertip to press the glitter directly onto the lid rather than sweeping it. Pressing deposits glitter cleanly; sweeping causes fallout. Remove glitter shadow carefully-the gel carrier bonds to skin and requires oil-based remover to clean up completely.
My Lash Serum (9g and 18g): Lash Conditioning Treatment
The My Lash Serum is ETUDE's dedicated lash-care product-a conditioning serum applied to lash roots to strengthen, lengthen, and improve overall lash condition over time. It's distinct from a mascara primer (which provides volume for day-wear) and from a lash growth serum (which typically contains prostaglandin analogues)-this is a conditioning and strengthening product rather than a growth-stimulating one.
Active ingredients typically include peptides, vitamins, and hydrolyzed proteins that strengthen the existing lash hair shaft and improve resilience. The effect builds over 4-8 weeks of consistent nightly use: lashes become less prone to fallout, appear thicker due to better health, and curl retention from lash curlers improves.
Application: apply at night to clean, makeup-free eyes. Using the wand or applicator, coat the lash roots on both upper and lower lashes. Leave overnight. Rinse in the morning before applying mascara. Available in 9g (trial or travel size) and 18g (full size).
The My Lash Serum is compatible with lash extensions as a conditioning treatment between fills, though verify with your lash artist-some extension adhesives react poorly to oil-based serums, while ETUDE's formula is generally water-based.
Oh My Lash: Mascara Topcoat and Sun Kara Sets
The Oh My Lash range within this collection includes two specialized products:
Oh My Lash Mascara Topcoat: A clear topcoat applied over mascara to extend wear and set the formula. This functions similarly to a clear mascara but is designed specifically for application over pigmented mascara rather than as a standalone product. The topcoat creates a film over the mascara layer that resists flaking and smudging through the day. Apply after mascara has dried-wait at least 30 seconds after your regular mascara.
Oh My Lash Sun Kara (2ea): A lash-conditioning sun kit, likely a small SPF-infused lash product for sun protection of the eye area. The Sun Kara naming in ETUDE products indicates a sun-care function within a beauty product. Check the product listing for SPF details.
My Beauty Tool: Brushes and Precision Tools
The My Beauty Tool line includes two items from this collection:
My Beauty Tool Hershey Brush: A makeup brush collaboration or specialty-designed brush in ETUDE's My Beauty Tool line. Korean makeup brushes from ETUDE typically use synthetic bristles that are cruelty-free and easy to clean. The Hershey name indicates a collaboration or limited edition design rather than a function category.
My Beauty Tool Pusher: A cuticle pusher for nail care-a metal or plastic tool for pushing back the cuticle to maintain the nail bed. Including this in the beauty tool range reflects ETUDE's positioning as a complete beauty brand rather than purely skincare or makeup.
Dear My Lipstok Case: Collectible Lip Case
The ETUDE UNIVERSE Dear My Lipstok Case is a decorative case for ETUDE's Dear My lipstick range. The 'UNIVERSE' indicates this is part of a collectible edition-ETUDE has historically released specially designed cases around product launches or collaborations.
The case is a cosmetic accessory rather than a functional product-it stores a Dear My lipstick in a distinctive outer case that can be collected as part of ETUDE's broader product universe. For buyers who are already using Dear My lipstick, the case adds personalization and display value.
Building an Eye Makeup Routine from the My Collection
A complete eye routine using My collection products:
Evening (prep):
- Remove all eye makeup with an oil-based cleanser or dedicated eye makeup remover
- Apply My Lash Serum to clean lash roots, leave overnight
Morning (makeup):
- Curl lashes before mascara-better curl when lashes are bare
- Apply primer or matte base to the eyelid
- Look At My Eyes or Watts In My Eyes-press shimmer/glitter for maximum pigment
- Oh My Line eyeliner-apply after eyeshadow for cleaner lines over a finished shadow look
- Mascara of your choice (ETUDE's mascara range pairs well with My Lash Serum)
- Oh My Lash Mascara Topcoat after mascara dries-optional but extends wear
FAQ
Frequently asked questions
FAQ
Frequently asked questions
How long until I see results from the My Lash Serum?
Most users see noticeable improvement after 4-8 weeks of consistent nightly use. The serum strengthens and conditions existing lashes rather than stimulating growth, so the change is gradual: less fallout, thicker-looking lashes, better curl retention. Consistency is the key variable-skipping weeks delays results proportionally.
How do I remove the Oh My Line eyeliner completely?
Use a micellar water on a cotton pad or an oil-based cleanser. Soak a cotton pad and hold it against the closed eye for 10-15 seconds to let the product dissolve before wiping, rather than rubbing immediately. Rubbing dry liquid liner is what causes it to smear rather than remove cleanly. A second pass with micellar water cleans up any residue along the lash line.
How many ETUDE My products are in stock?
There are 28 ETUDE My products available, including My Lash Serum (9g and 18g), Oh My Line eyeliner (5ml), Look At My Eyes and Watts In My Eyes eyeshadow singles, Oh My Lash Mascara Topcoat, Oh My Lash Sun Kara set, My Beauty Tool brushes and cuticle pusher, and the Dear My Lipstok Case.
How do I prevent Watts In My Eyes glitter from falling onto my cheeks?
Press the glitter onto the lid with a flat synthetic brush or your fingertip rather than sweeping. Pressing deposits the product directly; sweeping kicks it loose. Applying a layer of matte eyeshadow as a base first also helps-the powder provides a surface for the glitter gel to grip. If fallout does occur, dust the cheek with a clean brush after the eye makeup is finished to remove it without disturbing the rest of your base.
Can I use the My Lash Serum with lash extensions?
Generally yes-the My Lash Serum is a conditioning product typically with a water-based formula, which is less problematic for lash extension adhesive than oil-based serums. However, verify with your lash artist before starting, as adhesive types vary. Apply only to the natural lash roots, not to the extension bonds, and allow to fully absorb overnight before any contact with extension materials.
Do I need the Oh My Lash Mascara Topcoat if I already have good mascara?
It's not essential, but it extends wear noticeably. The topcoat creates a sealing layer over your mascara that reduces flaking and smudging throughout the day-useful for long wear occasions or if your regular mascara tends to flake. Apply after your mascara has dried (30 seconds or more). It won't change the finished look since it's clear.
How do I build intensity with Look At My Eyes eyeshadow singles?
Start with a light primer or flat brush application and build in layers rather than applying heavily at once. The formula is pigmented and benefits from a light touch-overworking it before it sets can cause patchiness. For more intense pigment, dampen the brush slightly with setting spray or eye drops before picking up the product. Darker shades in the outer corner build naturally over 2-3 passes.
Is the 9g My Lash Serum the same formula as the 18g?
Yes-same formula, different sizes. The 9g is a trial or travel size, practical for testing the product or for carry-on use when traveling. The 18g is better value per gram for regular daily use. If you're using it for the first time, the 9g is a lower-commitment starting point; once you're confident it suits your routine, the 18g reduces reorder frequency.
How do I apply the Oh My Line without a shaky line?
Rest the wrist or side of the hand holding the liner on your cheekbone or chin for physical stability. Look down into a mirror positioned at eye level rather than looking up into an overhead mirror. Draw from the inner corner outward in a single controlled stroke for a thin line, or use short overlapping dashes that you connect afterward if a single stroke is too hard to control. Line the eye with the eye half-closed rather than fully closed for more accuracy.
What is the Dear My Lipstok Case for?
It's a decorative collector's case for ETUDE's Dear My lipstick line, part of a limited UNIVERSE edition. The case holds a Dear My lipstick inside a specialty outer cover. If you already use Dear My lipsticks, the case adds a collectible or display element. It's an accessory rather than a functional beauty product-bought for the design rather than a specific skincare or makeup benefit.