Cutem

The Cutem grid is built around a few named lines rather than scattered one-off products. The Daily line handles everyday basics, the Serabam line leans toward treatment with an ampoule and a cream, and the Acure line is the purifying or blemish-focused option. On top of those you get a zinc sunscreen and a Laser Mask.

That spread means you can assemble a cleanse-tone-treat-moisturise-protect routine without leaving the brand, which is useful if you like to keep formulas consistent.

The Acure Purifying Foam Cleanser is the cleansing step in the range. A foam cleanser suits a morning wash or a second cleanse in the evening, and the purifying angle points it at skin that gets oily or congested.

Use it as the first step, then move on to your toner and treatment products on clean skin.

The Daily Moisture Skin 150ml is the toner-style step here. In Korean routines the toner (often labelled skin) goes on right after cleansing to rebalance and add a first layer of hydration before serums and creams.

Pat it in with your hands or a cotton pad, then follow with your ampoule or serum.

The Serabam First Ampoule 100ml and the Serabam Cream 50ml are the treatment pieces. An ampoule is a concentrated step that sits after the toner and before heavier creams, so the First Ampoule is where you would target a specific concern.

If you want the line as a pair, the ampoule and cream are designed to layer, with the cream sealing the lighter ampoule underneath.

For the moisturising step you have the 75ml Daily Cream, the Daily Lotion 180ml, the Serabam Cream 50ml, and the Acure Purifying Soothing Cream 50ml. A lotion is generally lighter than a cream, so reach for the Daily Lotion if you want a thinner finish and a cream if your skin runs dry.

The Acure Purifying Soothing Cream is the pick if you want a calmer, blemish-aware option, while the Serabam Cream pairs with the matching ampoule.

The Mild Zinc Sunscreen 50ml is the daytime final step. Zinc-based sunscreens are mineral filters, which many people with sensitive or reactive skin prefer, and the mild framing suggests a gentle formula.

Apply it as the last step of your morning routine and reapply through the day when you are outdoors.

The Laser Mask is a treatment add-on rather than a daily step, so slot it into your routine as an occasional boost. The Daily Herbal Shampoo 300ml rounds out the range on the hair side for anyone who wants to keep the brand across the bathroom shelf.

Add the mask after cleansing on the days you use it, and adjust the rest of your routine around it.

Sizes vary by role: creams sit around 50-75ml, the lotion at 180ml, the toner at 150ml, the ampoule at 100ml, the sunscreen at 50ml, and the shampoo at 300ml. Match the size to how often you use a product, so daily basics in larger formats and targeted treatments in smaller ones.

Check each listing for the exact size and any skin-type notes before you commit to a full routine.

Cutem is a Korean brand, stocked here as part of our Korean beauty assortment. Buying from a stockist you trust gets you current, genuine product rather than grey-market stock.

Read the listing details for size, intended use, and skin-type guidance on each item so the routine you build actually fits your skin.