Cuore

Cuore is focused on hair rather than skincare. Most of the range sits under two names, AXI and Michite, which between them cover cleansing, conditioning, and finishing the hair, plus scalp care. If you are after a coordinated set of shampoo, treatment, and styling products from one brand instead of mixing several, this is the kind of line that gives you a matched routine.

Cleansing is where the range starts. You will find the AXI Sparkling Shampoo in a 170g size, the Michite MS Shampoo at 250ml, and a Michite K Shampoo offered as a 500ml refill. Each shampoo is built to pair with a matching treatment from the same line, so the simplest approach is to pick a shampoo and then add the treatment that shares its name.

The treatment side runs deeper than a standard conditioner. The Michite Summer Treatment comes at 200g, and there are S-grade and MS treatments available in large 500g refill packs for regular use. Use a treatment after shampooing, focusing on the mid-lengths and ends where hair is driest, then rinse. The big refills are worth it if a treatment becomes your standing weekly or every-wash step.

For finishing, the Michite by AXI Hair Oil and Hair Milk both come in 100ml. Hair oil suits drier, coarser hair and adds shine and slip to the ends, while hair milk is lighter and better for fine hair that weighs down easily. Apply a small amount to damp or dry ends after washing. Choosing between the two mostly comes down to how heavy your hair feels with product on it.

The AXI Scalpel Scalp Care Cleansing Oil, at 150ml, is a pre-shampoo step for the scalp. A scalp cleansing oil loosens built-up oil and product before you wash, which can help if your scalp gets greasy or flaky between washes. Massage it in before shampooing, then cleanse as normal. Treat it as a once- or twice-a-week reset rather than something for every wash.

The two line names help you navigate the range. AXI covers products like the Sparkling Shampoo and the scalp cleansing oil, while Michite anchors the treatments, hair oil, and hair milk, with several shampoos sitting across both. The cross-branded "Michite by AXI" finishing products show the lines are meant to work together, so you can mix within Cuore without worrying about clashing formulas.

Sizing is one of the clearer ways to buy here. Everyday shampoos and finishers come in smaller bottles, from 100ml oils to 250ml shampoos, while the treatments you use most show up as 500g and 500ml refills. If you already know a shampoo or treatment works for you, the refill is the better-value way to restock. Start with a standard size to test, then move to the refill once it earns a place in your routine.

One product sits apart from the hair line: the AXI Moisture Lotion RE at 200ml, a body or skin moisturiser rather than a hair product. If you are shopping the collection for hair care, it is the odd one out, but it can round out a routine if you want a moisturiser from the same brand. Everything else here is built for washing, treating, and finishing hair.

A full routine ties the range together cleanly. Loosen scalp build-up with the cleansing oil once or twice a week, wash with an AXI or Michite shampoo, follow with a matching treatment on the ends, then finish damp or dry hair with hair oil or hair milk. Because the products are designed as coordinated lines, you can layer them in this order without the textures fighting each other.