Avajar

Avajar is a Korean skincare brand most associated with one product, the Perfect V Lifting Mask. The wider range fills out around it with collagen modeling packs, a cleanser, and targeted patches for eyes and blemishes. So while you can build a small routine here, the brand's reputation rests on its V-line lifting sheet.

The Perfect V Lifting Mask is a sheet shaped to wrap the chin and jawline, hooking over the ears so it pulls the lower face into a tighter V shape while it sits. It comes as the standard Perfect V Lifting Mask Pack, a Premium version, and in counts from a single serving up to 10 servings, plus a 1+1 V Lifting bundle. The effect is a temporary contouring lift rather than a permanent change, so people use it before events or as a regular evening step.

The V Lifting Mask sells in single servings, a 1+1 pair, and a 10-serving box. A single sheet or the 1+1 is the sensible trial size if you have not used it before. The 10-serving pack is the value buy once you know you will keep using it, since the per-mask cost drops and you have a steady supply for a routine.

The Vita Collagen and Red Collagen Modeling Packs are 28g rubber-style masks you mix into a paste, spread on, leave to set, and peel off in one piece. Modeling packs are a spa-style hydration and firming step. The Vita and Red versions differ in their added focus, so pick by whether you want a brightening-leaning or a richer collagen treat.

The Wai Exilus Cleanser (100ml) is the wash step for the range. The Kaming Pure Daily Eyepatch comes as a 90-sheet tub for an everyday under-eye treat, and the Melakontrol Blemish Patch is a spot cover for breakouts. These round the brand out from a single hero mask into a fuller set of targeted steps.

Cleanse first, then unfold the V Lifting sheet, fit it under the chin and along the jaw, and hook the loops over your ears so it holds tension. Leave it on for the time on the pack, then remove and pat in the remaining essence. Use it on clean, dry-patted skin for the best grip, and follow with your usual moisturiser.

Avajar's formats split into single-use sheets (the V Lifting masks, blemish patch) and tubs or bottles you use over time (the 90-sheet eye patches, the 100ml cleanser, the 28g modeling packs). For the V Lifting mask specifically, buying the 10-serving pack is the cheaper route per sheet, while singles let you test first.

Avajar is a Korean brand, and the Perfect V Lifting Mask in particular is a product with many lookalikes, so genuine stock matters. We list 23+ Avajar items sourced as authentic Korean product, so the V Lifting sheet, modeling pack, or patch you receive is the brand's own rather than a copy.