Anua
Anua is the Korean brand built on heartleaf, the soothing botanical (Houttuynia cordata) that runs through most of its catalog. We list 50+ Anua products here, led by the Heartleaf 77% Soothing Toner that put the brand on the map, in both 250ml and 350ml. Around it sit the Heartleaf 77% Clear Pad, the Heartleaf 80% Moisture Soothing Ampoule, the 70% Cream and Daily Lotion, plus the Birch moisture line and brightening picks like the Peach 70 Niacin Serum and the Niacinamide TXA Brightening Booster Toner. The range is aimed at sensitive, redness-prone and dehydrated skin, with a calm-and-hydrate routine you can build from one brand.
By Skinsli editorial Updated
Buying guide
How to choose Anua skincare
Anua is best known for one ingredient, heartleaf, and one product, the Heartleaf 77 Toner. This guide explains what heartleaf does, walks through the toners, pads, ampoules and creams we stock, and shows how to put a calm-and-hydrate Anua routine together for sensitive skin.
What heartleaf does for your skin
Heartleaf, or Houttuynia cordata, is the soothing botanical Anua centers its catalog on. It is the ingredient people reach for to calm redness, settle irritation and bring stressed skin back down. The percentage in a product name, like the 77 in Heartleaf 77, refers to how much heartleaf extract the formula carries, so a higher number means a more concentrated dose of the calming ingredient.
The Heartleaf 77 Soothing Toner
The Heartleaf 77% Soothing Toner is the product that made Anua a name, and we carry it in 250ml and 350ml. It is a lightweight, watery toner you press into clean skin to soothe and hydrate before serums. The 350ml is the size to buy once you know it suits you, since a hydrating toner used twice a day, sometimes as a 7-skin layering step, goes through a bottle quickly. The 250ml is the easier place to try it first.
Toner pads: Heartleaf and Birch
Anua makes its toners in pad form too. The Heartleaf 77% Clear Pad is a soothing, gently clarifying pad for everyday use, and the Birch Moisture Boosting Pad leans more toward hydration. Pads are the convenient way to apply a toner evenly and add a light wipe at the same time. Sweep one over clean skin, then follow with the rest of your routine.
Ampoules and serums
For a stronger treatment step, the Heartleaf 80% Moisture Soothing Ampoule packs the highest heartleaf concentration in the line into a richer, more hydrating texture for skin that needs extra calming. If your goal is brightness rather than soothing, the Peach 70 Niacin Serum brings niacinamide to even out tone and dullness. Both sit after the toner step and before moisturizer.
Brightening with the Niacinamide TXA toner
The Niacinamide TXA Brightening Booster Toner is Anua's answer for uneven tone and dark spots. Niacinamide and tranexamic acid (TXA) are two of the most reliable brightening ingredients, and pairing them in a toner makes it an easy early step in the routine. Use it where you want to fade marks and improve clarity, and give it consistent daily use for results to show.
Moisturizers: creams and lotion
To seal everything in, Anua makes the Heartleaf 70% Cream Soothing and the Birch 70% Boosting Cream Moisture, plus the Heartleaf 70 Daily Lotion in a 200ml bottle. The creams are the richer option for drier or more stressed skin, while the lotion is the lighter, more spreadable choice for normal to combination skin or for warmer weather. Pick the finish that matches how your skin feels rather than defaulting to the heaviest one.
Why this range suits sensitive skin
The whole Anua heartleaf range is built around calming rather than active stripping, which makes it a safe landing spot for skin that reacts to strong acids and retinoids. If your skin runs red, tight or easily irritated, the soothing toner, clear pad and 70% cream give you a gentle full routine. Introduce any one product at a time so you can tell how your skin responds before layering more.
Building an Anua routine
A simple Anua routine runs cleanse, tone, treat, moisturize. Start with the Heartleaf 77 Toner or Clear Pad to calm and hydrate, add the 80% Ampoule or a brightening serum depending on your goal, then seal with the 70% cream or Daily Lotion. Because the line is built around one soothing ingredient, the steps work together instead of fighting each other, which is the point of staying inside one brand for sensitive skin.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What is heartleaf and why is it in so many Anua products?
Heartleaf, or Houttuynia cordata, is the soothing botanical Anua builds its catalog around. It calms redness and settles irritated, stressed skin, which is why it appears in the Heartleaf toners, pads, ampoule, cream and lotion. The number in a name, like the 77 in Heartleaf 77, tells you how concentrated the heartleaf extract is.
Should I buy the 250ml or 350ml Heartleaf 77 Toner?
It is the same Heartleaf 77% Soothing Toner in two sizes. Start with the 250ml to see if it suits your skin, then move up to the 350ml if you use it daily or layer it as a 7-skin step, since a hydrating toner goes through a bottle fast. The formula is identical between the two.
What is the difference between the Heartleaf 77 Toner and the 77 Clear Pad?
Both deliver the same heartleaf soothing, but in different formats. The toner is a watery liquid you press in for hydration, while the Heartleaf 77% Clear Pad is a soaked pad that applies the toner evenly and adds a light wipe to clear the surface. Many people use the toner at night and keep pads for convenience or travel.
Is Anua good for sensitive, redness-prone skin?
Yes, the heartleaf range is built for it. The formulas focus on calming rather than stripping, so the Heartleaf 77 Toner, 77 Clear Pad and 70% Cream make a gentle routine for skin that reacts to strong acids or retinoids. Introduce one product at a time so you can see how your skin responds.
When should I use the Heartleaf 80% Ampoule?
The Heartleaf 80% Moisture Soothing Ampoule carries the highest heartleaf concentration in the line in a richer texture, so reach for it when your skin needs extra calming and hydration. Apply it after your toner and before moisturizer. It layers well on days when skin feels especially dry or irritated.
Which Anua products help with dark spots and uneven tone?
Two products target tone. The Niacinamide TXA Brightening Booster Toner pairs niacinamide with tranexamic acid to fade marks, and the Peach 70 Niacin Serum brings niacinamide to even out dullness. Use either consistently in your daily routine, since brightening ingredients need time to show results.
Should I pick the Heartleaf cream or the Daily Lotion?
Pick the Heartleaf 70% Cream Soothing if your skin is drier or more stressed and wants a richer seal. Pick the Heartleaf 70 Daily Lotion if you prefer a lighter, more spreadable finish, or for combination skin and warmer weather. Match the texture to how your skin feels rather than always choosing the heaviest one.
Is Anua a Korean brand and are these authentic?
Anua is a Korean K-beauty brand, and every Anua product we list is sourced as authentic stock. The full heartleaf lineup, from the 77 Toner to the 80% Ampoule and the 70% creams, is the same range Anua sells in Korea.