About Tone
About Tone is a Korean color cosmetics brand, and this collection gathers the line we carry: the Powder Fact pressed powders (Glow, Blur, and Air Pit), the Hold-On Tight Concealer, the Blur Lasting Stick Primer, the Return to Basic Shadow Palette, the Floppy Wear Blusher, the Smooth Butter Lip Balm, and the Omai Glitter Pop. Everything here is filtered to in-stock items that ship from Korea.
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Buying guide
A guide to About Tone Korean makeup
About Tone is a Korean color cosmetics brand known for soft, everyday makeup: pressed powders, a creamy concealer, lip and cheek products, and a couple of eye options. This collection covers the About Tone range we stock, so here is what each piece does and how to pick between the Powder Fact finishes.
What About Tone is known for
About Tone sits in the natural, wearable end of Korean makeup rather than bold or editorial looks. The brand's signature is the Powder Fact line, a set of pressed powders in compact form. Around that it builds out a small kit of base, lip, cheek, and eye products, which is most of what you see in this collection.
Choosing a Powder Fact finish
The Powder Fact comes in three finishes here, and the names tell you the result. The Glow Powder Fact 8g leaves a soft luminous finish for skin that looks lit from within. The Blur Powder Fact 9g softens pores and texture for a smoother matte. The Air Pit Powder Fact 8g is the lightweight everyday option. Pick by whether you want glow, blur, or a barely-there set.
The Powder Fact Puff
The About Tone Powder Fact Puff (Black) comes as a 5-pack of replacement puffs. If you use the Powder Fact daily, swapping in a fresh puff keeps application even and hygienic. It is a small repurchase that makes the powders apply better than a worn-out puff would.
Base: concealer and primer
For the base step, the Hold-On Tight Concealer 5g covers blemishes and under-eye shadows with a creamy, buildable texture. The Blur Lasting Stick Primer 10g is a twist-up stick that smooths skin and helps makeup last through the day. Prime first, then conceal where you need it, then set with a Powder Fact.
Lip and cheek
The Smooth Butter Lip Balm 4g is a tinted, nourishing balm for soft everyday color and comfort. The Floppy Wear Blusher 4.3g adds a natural flush to the cheeks. Together they cover the warm, lived-in look About Tone is built around, and both are easy to apply with fingers on a busy morning.
Eye products
The Return to Basic Shadow Palette 9g is the everyday eye option, a set of wearable neutral tones for soft daily looks. For something brighter, the Omai Glitter Pop 3.3g is a glitter topper you press onto the lid for a quick sparkle. Use the palette as your base and the Glitter Pop when you want a little more.
Building a full About Tone face
You can build a complete soft look from this collection. Start with the Blur Stick Primer, place the Hold-On Tight Concealer where you need coverage, set with a Powder Fact in your chosen finish, sweep on the Floppy Wear Blusher, sketch the Return to Basic palette across the lids, and finish with the Smooth Butter Lip Balm. Add the Glitter Pop only when the occasion calls for it.
Matching finish to your skin
Oily skin tends to do best with the Blur Powder Fact, which keeps shine down through the day. Dry or mature skin usually prefers the Glow finish so the base does not look flat. Combination skin can use the Air Pit option, or blur just the T-zone and glow the cheeks. Finish is as much about your skin type as the look you want.
Sizing and authenticity
The sizes here are the standard Korean retail weights: 8 to 9g on the powders, 5g on the concealer, 4 to 4.3g on the lip and cheek, 9g on the shadow palette. Everything is genuine About Tone stock that ships from Korea, and the listing is filtered to what is in stock, so the count reflects what can ship now rather than the brand's full catalog.
FAQ
Frequently asked questions
FAQ
Frequently asked questions
What kind of makeup is About Tone?
About Tone is a Korean color cosmetics brand focused on soft, everyday looks rather than bold glam. Its signature is the Powder Fact line of pressed powders, and it rounds that out with a concealer, a stick primer, lip and cheek products, and a couple of eye options. This collection carries that range.
Which About Tone Powder Fact should I choose?
Pick by finish. The Glow Powder Fact gives a luminous, lit-from-within look, the Blur Powder Fact softens pores for a smoother matte, and the Air Pit Powder Fact is the lightweight everyday set. Oily skin usually likes Blur, dry skin tends to prefer Glow, and Air Pit suits a barely-there finish.
Can I build a full makeup look from About Tone alone?
Yes. This collection covers primer, concealer, pressed powder, blusher, an eyeshadow palette, a glitter topper, and a lip balm. You can run the Blur Stick Primer, Hold-On Tight Concealer, a Powder Fact, Floppy Wear Blusher, Return to Basic palette, and Smooth Butter Lip Balm for a complete soft look.
Does About Tone work for oily or dry skin?
Both. The finish you choose matters more than the brand. Oily skin does best with the Blur Powder Fact to control shine, while dry or mature skin looks better with the Glow finish so the base does not go flat. Combination skin can blur the T-zone and glow the cheeks, or use the Air Pit option overall.
Why would I buy the Powder Fact Puff separately?
The Powder Fact Puff comes as a 5-pack of replacement puffs. If you use a Powder Fact daily, a worn puff applies powder unevenly and holds oil and bacteria. Swapping in a fresh one keeps application smooth and hygienic, and it is an inexpensive repurchase.
Is this authentic About Tone?
Yes. Everything in this collection is genuine About Tone stock that ships from Korea, filtered to in-stock items. You are buying the real Korean retail products, not grey-market repackaging.