by Wishtrend

By Wishtrend is a Korean skincare brand that leans on transparent, ingredient-first formulas rather than vague promises. The products here are mostly serums, ampoules, and creams in focused sizes, each centred on a single headline active. It suits people who already think about their routine in terms of ingredients and want clearly labelled actives at a reasonable price. If you are new to actives, the brand is also a gentle on-ramp, since several of its hero products use milder forms of strong ingredients.

Two products here are built on bakuchiol: the Pore Smoothing Bakuchiol Serum and the Vitamin A-mazing Bakuchiol Night Cream, both 30ml. Bakuchiol is a plant-derived ingredient that mimics some of retinol's renewing effects with less of the irritation and dryness, which makes it friendly for sensitive skin and for people easing into anti-ageing care. Use the serum or night cream in your evening routine after cleansing. Because bakuchiol is gentler than retinol, you can usually use it nightly, but start a few times a week if your skin is reactive.

The Vitamin 75 Maximizing Cream, in a 50ml jar, is the brand's vitamin C step. Vitamin C is the go-to active for brightening dull skin, evening out tone, and adding antioxidant protection against daily environmental stress. A cream format like this is easier to tolerate than a high-strength liquid serum, so it suits people who want vitamin C benefits without the sting some serums cause. Use it in the morning under sunscreen, where its antioxidant action complements your SPF.

The Propolis Energy Boosting Essence comes in a generous 100ml bottle, with a matching Propolis Energy Balancing Cream at 50ml. Propolis is a bee-derived ingredient prized in Korean skincare for soothing, a healthy-looking glow, and a touch of nourishment for tired or stressed skin. The essence is a lightweight watery step you pat in after cleansing; the cream seals it in. Use them together when your skin looks dull or feels run down, or layer the essence under another moisturiser on its own.

For barrier support and calm hydration, the line pairs green tea with ceramide. The Green Tea & Ceramide Barrier Cream, 50g, combines soothing green-tea antioxidants with skin-identical ceramides that help reinforce the moisture barrier. The Ceramide Milky Ampoule, 30ml, delivers a lighter ceramide hit as a serum step. These are the products to reach for when your skin feels tight, sensitised, or stripped after using stronger actives, since they help rebuild what aggressive routines wear down.

Two more serums round out the soothing side: the Blue Oasis Aloe Hydrating Serum and the Energy Calming Ampoule, both 30ml. The aloe serum is a light, watery layer of hydration good for hot days or after sun, while the Energy Calming Ampoule targets redness and reactivity. Use either as a serum step after cleansing and before your cream. They pair well with the bakuchiol products, since a calming layer helps offset any sensitivity from a renewing active.

The Green Tea & Enzyme Powder Wash, 110g, is the brand's cleansing step. Powder washes activate when you mix them with water in your palm, and the enzymes give a mild exfoliating action that lifts away dead surface skin without a harsh scrub. The green tea adds an antioxidant, soothing note. Use it in the morning or as your second cleanse at night a few times a week, then follow with your serums and cream.

A sensible By Wishtrend day might run: cleanse with the enzyme powder wash, brighten with the Vitamin 75 cream in the morning under sunscreen, and at night layer the propolis or aloe serum, then a bakuchiol step, then a ceramide cream to seal. Do not stack every active at once. Introduce one new product at a time, keep the calming and barrier products on hand to offset the stronger steps, and let your skin set the pace.

Every By Wishtrend product here is sourced from Korea, where the brand is based. With active-led skincare, authenticity matters more than usual, because a counterfeit or expired active does nothing or irritates. Buying through a seller that sources directly means the formula and packaging match what the brand actually ships. If you care about getting the real active at full strength, that sourcing choice protects it.